My Claude Code AI content system to grow from 0 to 3M+ followers

[0:00] In this AI Creator Workshop session, you will learn what it takes to grow over 1 million followers with zero budget, zero team, and zero ads ⁓ using AI tools like Claude Code together with Blotato ⁓ And you're in for a treat for this one because I'm joined by Sabrina Ramonov who has been blowing up quite a lot ⁓ on social media with her content.

[0:26] She is close to 2 million followers. And what's interesting is she didn't start too long ago. Sabrina is on a mission to teach over 10 million people AI for free. And in 15 months, she grew her personal brand from zero to well over 1 million followers on the way to 2 million, as I mentioned at the time we're recording this one, with zero team employees and budget.

[0:50] And she previously built and sold an AI startup as a founder and CEO. I actually personally really enjoy Sabrina's content. That's why I decided to bring her on for this session. So with that being said, let's dive right in. So if people stick around until the very end of this session, what are they going to walk away with Sabrina?

[1:12] Yeah, absolutely. So I will share my entire journey as a content creator and as an entrepreneur, and most importantly, how I've been able to scale myself solo without going insane. That was really the impetus behind building my own product to help scale my own content creation. Of course, it uses AI to kind of scale and like clone myself on multiple different channels at scale. But most of all, I just want people to walk away inspired.

[1:36] Honestly, I believe it's the best time ever to be a solopreneur and you can truly accomplish so much with what used to take millions of dollars in hiring a big team and now you can build a really profitable venture completely solo or if you want to hire a few folks, that's fine too. And I just want people to walk away inspired with what's possible today.

[1:56] Yeah, and you sold, of course, your company. I mean that was you or you've been in AI for quite some time. So maybe you can share a little bit about that, how that led you to what we are going to talk about today because you built a ⁓ startup, Blotato which you can do a lot of cool automation with Okay.

[2:12] and you can connect it to all your platforms like Claude Code, n8n, and you can automate a lot of stuff and we are going to get into that fun stuff. Yeah. But before, how did you get to this point? Like, I mean, you're Yeah, absolutely. doing so much with content creation now you are giving everything away for free.

[2:28] You're not even selling courses and stuff like that. So tell me. Yeah, I mean, my background's in computer science and physics from Berkeley, so a lot of people don't know that, but I took my first AI class in 2011 in school, and we were doing some basic things with reinforcement learning and Python, and I just remember thinking, wow, this is so cool. But what people don't understand is I thought I was late to AI in 2011. Okay? I was like, wow, there's already so many people who know AI, so many professors who know AI and machine learning.

[2:58] It didn't feel... like early in any sense. But right after college, I was so interested in this space, I started an AI company and that prioritized basically real time speech recognition, natural language processing on live calls. So we had tech kind of similar to meeting notes, but we applied it in a more call center sales context.

[3:18] So we could listen to what people are calling in about, figure out what questions they're asking, like what customer support questions, and then show recommendations in real time to the support agent. And that was a huge lift technologically. ⁓ We built our own stack. We used a lot of open source.

[3:34] I hired a team of machine learning PhDs. I raised a couple million in venture capital. I was the founder and CEO. ⁓ And it was really, really, really tough. Like the things you can do with ChatGPT today, we would have to build like specific models, one for sentiment analysis, one for classifying questions, one to figure out who is speaking, which is called diarization and speech recognition.

[3:55] Like every little thing we wanted to do we would have to train our own machine learning model to do it well. And honestly, it was really hard because of the data collection aspect and then making it work well in theory and then making it work well in the real world when you have different speaking styles, like what is this person saying, transcribing it, doing it in real time, like really low latency. So it was very, very challenging. It was mind blowing to me to see ChatGPT with a single sentence you could do what used to take us a team of machine learning scientists, PhDs, and like five different natural language processing models.

[4:33] So it's just been a wild ride to see the whole industry evolve. Yeah, and you sold your company, obviously, and then you got into... Did you right away get into content creation? Because you were not really a creator before that, right? You were more like a founder CEO. Yeah, like people, yeah, it's like, I actually still cringe when people label me ~ like an influencer.

[4:54] It's like in Silicon Valley, that's not ~ like a nice thing to say. Yeah, like I came, I can imagine. I like, have a technical background. I built and sold an AI company. Being an influencer was not like on my... to-do list, but what happened is my husband and I, kind of retired, relaxed out here in Salt Lake City.

[5:13] We had family visit, and they saw this like canvas art in our home, which we had used Midjourney to make like what we thought were really cool photos and printed it out at Costco, like to get a canvas. And my family members were like, wait, how did you do that? So then I showed them AI and like what you could do just by typing prompts. And they sat there for hours, just like tweaking it, trying to get the picture to look just the way they want it, like trying to...

[5:36] figure out the words to use to describe the vision in their head. And I was like, wow, I guess a lot of people don't know about this stuff. That was the thought I had, and that was the original motivation to start making content. It wasn't to build another business. I was very burnt out from my first startup, so the last thing I wanted to do was another startup.

[5:59] ~ That's why it's funny to be here today with Blotato. Yeah, I mean, it's interesting because you, I mean, it's like being an educator, I think is a nicer word than saying you're an influencer. I see more as maybe an educator, you are sharing useful content basically, and then, and you have a startup now with Blotato because I think you're solved, I guess your own problems to spread your content or grow fast.

[6:19] Mm-hmm. Maybe you can share a little bit about that because that's a lot of what we are going to talk about, how you can use these AI tools and kind of amplify yourself, but at the same time, keeping your quality because I think that's something you do. I mean, you're creating, you're still create content, but you don't spend all your time creating content.

[6:38] Yeah, people are very surprised. Up until the start of this year, I only made content one day a week. And in that one day a week, it would be like 20 short form videos, one long form YouTube video, and then text only content like newsletter, tweets and stuff like that. And that was only one day a week.

[6:55] I truly spend most of my time building my startup, which is why like being labeled an influencer or creator is so jarring to me because it's like, I don't spend that much time, guys. But the key to that was combining AI and automation. So as I was getting started on one platform, I dreaded having to do that for multiple platforms.

[7:15] I was like, man, that was so much work making it work for one platform and I got to go focus on the product, all this fun stuff I want to do, but I need to keep scaling myself in terms of content creation and marketing. And like, I built Blotato to solve that problem. But the very first version of Blotato, honestly, was just like an n8n automation, really, that just like took something and then repurposed it.

[7:39] But what happened is people kept asking me, like, wait, can I do that? How can I do that? But without the automation part, I just want you to do it for me, or I want the website to be able to go in there and do it. ⁓ And so I made a TikTok video asking my audience, like, hey, do you guys have this problem?

[7:54] Would you pay for something like this? I got like 200 people commenting in a few hours. And that was really the start of Blotato. Yeah, did you develop it yourself or was it more like a combination Mm-hmm. of vibe coding and your own efforts? I actually filmed myself vibe coding the first version.

[8:10] It's on YouTube. The playlist is called Build Sass with AI. Yeah. This was before Lovable launched. I used Cursor before it had Composer, which is its agent that actually edits the files for you. I had to create the files manually, I remember, and then accept the changes. go into the files.

[8:30] So it was a really fun experiment with vibe coding. I will say though that I've largely thrown away or refactored a lot of that code. ~ just wasn't very high quality code, but it was excellent for an MVP. So I think if you're just starting out, vibe coding is terrific to get to that MVP, but if you decide to double down and commit, then it's like, okay, let's refactor the code, figure out how to properly architect this, et cetera, et cetera.

[8:57] I have like thousands and thousands of users now. ⁓ So my process is very much AI assisted coding. Like so using Claude Code to help me code, Yeah. but it's not AI just coding it for me and I don't check what's going on. Yeah, I mean, let's dive in a little bit to share kind of what you can do because you started a lot to share with n8n and it's still popular.

[9:17] But I think now with Claude Code, Yeah, yeah. you can integrate a lot of tools with Claude code via like MCPs and stuff. And then Claude Code can kind of act as the brain. Mm-hmm. A lot of people are using it like that, like an AI OS these days. ⁓ And I don't know if that has, Yeah.

[9:31] has that kind of replaced a lot with what you did with n8n and you kind of stick with Claude Code now to kind of do... a lot of your work or what's kind of your stack. ~ Yeah, so before I would say it was almost entirely n8n, and now it's about 50-50 Claude Code and n8n. Mm. Cool.

[9:47] But even for n8n, I don't even touch it. I use the Claude Code MCP n8n tool, and it just creates and fixes all the automations. It can even check the execution logs, figure out why an automation broke in that instance, and then try to fix it and patch it up. ⁓ And so I am still using n8n, but ⁓ I really haven't touched it in a long time. I'll open the workflow, but I'm not in there dragging and dropping the boxes and stuff.

[10:15] It's been pretty crazy to see how far it's changed in a really short period of time. Yeah, because any tool, I mean, MCPs, they're sometimes quite heavy on the system. You have to see, I connected the, I mean, there's not really, there's some official ones. They're kind of coming out more and more, but I think when you connect them with Claude Code and clients, they are actually less heavy on the system.

[10:37] The desktop ⁓ app can crash if you connect a lot. Yeah. I connected like 50, just like test to connect a lot. Yeah. the desktop app after being in Claude Code. It feels very limiting and then the conversation just stops and ⁓ like, Yeah. yeah, it's slow. ~ like, you know, in Claude Code, I mean, if you're watching this, mean, Claude code can basically spin up different agents that doesn't do that in like the Chat or Cowork.

[11:02] Cowork is still better than the chat, Mm-hmm. but it still doesn't do that. So I think like you see like different workers Yeah. is working for you. I it's, I mean, it does like a job of like five and it's insane. It's really cool. So, and you can integrate also your tool there, which I found pretty interesting.

[11:16] Mm-hmm. So Claude Code can essentially go and execute or. schedule or do anything more most most of the stuff I think you can do in the platform so maybe you can show a little bit how you're using Claude Code Yeah, exactly. with your stack and anything you are interested to share basically I'll ask some questions as we go here.

[11:35] So I was actually going to show the website first, just so they have a visual understanding of what's going on. Because then when we move to Claude Code, it's going to be just like code. ⁓ Okay, cool. And also kind of show how it all works and why they should care about that. Yeah.

[11:51] ⁓ So this is inside the Blotato website, and you can think of this ⁓ original main screen as similar to NotebookLM, where you can add different sources, and these sources are going to be used to create content. So for example, if I want to repurpose my own TikTok video, this was about how to use Claude Code and Blotato to post content through Claude Code, you can just put the URL here.

[12:14] You can also add YouTube videos, perplexity queries, podcasts, audio, PDF, and text. and then Blotato will actually extract the transcript from it. It's going to ask you where you want to post. So let's say we want to remix this TikTok video into a LinkedIn post, a Twitter post, maybe a Facebook post as well, and a script for TikTok. There are default prompts and stuff, so you can create your own prompts, of course, but I'll just use the default prompt for each platform.

[12:40] And so what's happening is Blotato is actually extracting the content from that TikTok video. So you can actually see it here if you click on it. I'll just click on this. You can see the full transcript here. You can also do long form YouTube videos. For example, frequently repurpose my long form YouTube.

[12:56] Like this is a 35 minute video. I'll drop it in here and it'll spit out all of these social media posts as well. And then it's going to take that content and remix it in your brand voice for these different platforms, literally in just 30 seconds. So like this is LinkedIn. This is Twitter. This is Facebook.

[13:14] And then this is a script for TikTok. Then if you want to generate a visual, so let's say you want this content but in the form of a visual, obviously you can upload your own visual or you can use Blotato's visual generation. There are lots of different templates here. I've tried to base them off styles that are doing really well on social media.

[13:34] There are lots of infographics, carousels, ~ product UGC, and then I also have an AI agent where you can just describe what you want. I will just show some posts real quick, like this one is from seven hours ago, actually. I made it literally in Blotato. I just one-shotted the prompt.

[13:52] ~ It is doing really well. It has gotten 7,000 views in just a couple of hours, 28 reposts. is just very different style for LinkedIn. It does well because it stops the scroll. ~ Let us say we want to create our own thing. Let us use one of these whiteboard ones, whiteboard infographics.

[14:10] These are doing well right now actually. I see them quite a lot, these ones. I know, they're doing too well. It's kind of crazy. ⁓ But they're fun to make. Yeah. Here, I'm just announcing my livestream for tomorrow. And so I just put like, I literally just dropped the agenda for the livestream, dropped it into Blotato to make this infographic, and it's doing really well. It's just a fun format.

[14:30] ⁓ So let me go back here. So you can type any prompt you want, but we can also put the post we just had on the other screen. You can apply your brand kit if there's specific colors or tone. And then there's advanced options here, like if you want a specific footer or infographic description.

[14:47] And then you'll just click Generate Video. This one will take a few moments. I was also going to show the AI agent visual over here. ~ like Nano Banana and stuff built into the platform or is it, Yeah. or do you have more like templates and then it edits? So what's your process more for like, so people don't need to pay extra for this.

[15:08] Yes. They pay for the platform, I guess. And then they get all of that included. Exactly. So it's integrated with Nano Banana, Nano Banana 2, Nano Banana Pro, as well as a bunch of other image and video generation models. So the point of a template is just to abstract away some of that decision.

[15:27] So if you choose an infographic template, 99 % of the time it's going to use Nano Banana, because it's just the best model for that type of visual. But if you're doing an AI video, like a story video, that's probably going to use a different set of models. It might use Kling, or might use Veo 3.

[15:46] And so I do have access to all of those models, and you can customize it, you can choose it, but the template tries to just simplify it for you and make that decision for you, so that you don't have to think too hard about which model to choose. Yeah. No, that's cool. the infographic templates. If you want to turn this into a video, can. I'm going to show you in a sec how to make a video.

[16:09] So this is just an infographic. The cool thing is you can make slideshows as well. So say we wanted more slides to this, and then you can export it as a slideshow, and then you can create a new post out of it. But these are really fun. I mean, they do well. Especially, you can put some handy tips here if you're announcing something that's coming up.

[16:28] The nice thing is you don't have to drag and drop like in Canva, you have to drag and drop everything. Here you can just describe what the content will be, and then it's going to format it in this style. If you need a little bit more flexibility, that's where this agent comes in.

[16:44] I'm just going to go here. I think I need to clear it. This first option is actually to use the new AI agent for visuals. It's brand new, so we'll see how it goes. I launched this last week, ~ but the point of it is to... Yeah! I think I missed that. I was like deep in Claude Code.

[17:02] I kind of missed when you released that, I think. But that's cool you showed it. this is not available through Claude Code yet. ~ But let's say I want to make like a real estate ⁓ education video Okay. for like first time home buyers and financing tips, whatever. So the point here is it's like a ChatGPT like experience where you can just describe what you want.

[17:24] It's going to walk you through the storyboard and clarifying questions, right? This is just general best practice for prompting. Let's say vertical ⁓ educational. Yeah, let's do five slides. And then it's just going to walk you through it. It's going to walk you through what it thinks each scene should be.

[17:40] It's going to generate a preview first, and then once you're happy with that, generate the final visuals. And I ended up designing this because there are many cases where someone wants to deviate from a template, or the template isn't exactly what they want. And by the way, this takes your brand kit into account.

[17:57] So I already have uploaded a brand kit with certain colors. You can talk about your products and services, and this AI agent will take all of that into account. And then here it's just planning out each of the slides. So I call this the storyboard. Like, what's going to be your hook?

[18:11] What's going be slide two? What's going to be slide three, four? And then what's your CTA here? And you can give feedback. So when it generates the first draft of the video, if you don't like it, you can just be like, well, can you change this? Or maybe I want to change the images.

[18:24] Let's just say for now, we like everything. So let's click generate. It's going to generate the draft of the video without the AI images yet. So just so that gives you an opportunity to change it without burning lots of credits, generating AI images or AI videos. Because some of the models are pretty pricey, right? So you want to save that for last.

[18:45] You want to make sure you're fine with how the text looks, how everything's kind of laid out, and then as a last step, generate the AI images or AI videos. But hopefully it works. I rolled this out last week. Yeah, let's see. I mean, it looks very ~ good to do it like this. Very fast, actually. It's good.

[19:05] Yeah, the longest part will be actually I think generating the AI images and videos Yeah, just generating. wait, wait a little bit. Yeah. It's always when you have like live demos, So. you wait for it, but there it goes. So let's see. the draft, so it hasn't generated the visuals yet.

[19:19] ~ I do it this way because people accidentally generate lots of images, videos, they burn through all their credits. Here you can give feedback first. Let's say you don't like this title, you don't like how it looks, you can change the wording first before we generate the images. But let's just say we're pretty happy with it, the animations look good. ~ Let's click generate visuals.

[19:44] And then after it generates, if you still want to tweak something, you can give feedback here, or you can open it in the video editor, and you can make changes there. Alright, let's see. Nowadays, I'll always preface demos with, well, I hope it works. It's like, sometimes it doesn't work 100%, you know, but let's see. Hopefully it does here.

[20:11] Yeah. But yeah, I mean, this is cool. So I mean, I'm also interested in diving a little bit more to your, because you said you don't create content even that often. I mean, do you do it more now? Because you do more on YouTube, you have Substack, you have all the platforms basically, and you're pretty big on all platforms.

[20:27] Mm-hmm. And I'm interested to dive in after this a little bit, how you're doing this with the Blotato and your tech stack and all this. Yeah. Yeah, so I will actually show you like, That's I'm sure everyone watching. Yeah. Not everyone watching. yeah, go ahead. I'm sure they want to know how you grew so fast.

[20:41] I mean, of course you produce quality content. That's for sure. But like how you spread it to all the platform, because usually people advise, Hey, you start on one platform and go all in there. ⁓ And you kind of did a little bit the opposite. I guess you did all platforms with your tools.

[20:53] Mm-hmm. So, I mean, yeah, really cool. And you didn't create for all platforms. I don't think so. So, yeah. Yeah, and like, it's kind of surprising. I wish I started more platforms earlier. Like even, I just posted this on Facebook the other day. I just checked my Facebook randomly and it was like four and a half million organic views in the past 30 days. And this was entirely automated.

[21:15] Wow! Crazy! Like I didn't even, like people were commenting and they were messaging me like, why are you not sending anything? And I'm like, oh, I'm like, I didn't even realize I was blowing up on it. This is the thing. Some people have the same. I mean, actually that I saw some guys who are pretty big on Instagram and they have the same automation or the same DM on TikTok.

[21:37] And on TikTok, as far as I know, this doesn't work. people are like commenting, Mmm. you know, AI and they're not getting anything because it doesn't work there, you know? So, yeah. TikTok's really strict actually about that. But for Facebook, you can definitely set it up. Even the Facebook Business Manager now has the automation thing.

[21:52] Yeah, sure. But yeah, can talk more about that. So I'll show you guys my Claude Code set up after this. Yeah, sure. So we can either publish it or open this in the editor. So let me just open this as we see what we got. And you can see here, so here's the visual. Boom, I find. So that was the AI generated image.

[22:11] Then the next three slides are just going to be like facts. So check your credit score. So again, it's following the storyboard. So the storyboard was like image, three facts, then closing image with a CTA. Here's the fourth one. Okay. And let's say you wanted a picture here. You would just tell the agent, you know, I actually don't like the black background.

[22:30] Can we generate some photos to go with that? If you have your own photos, it can use it, it can pull it from your brand kit and use that instead. So this is a pretty simple example, but just to show you kind of what's possible, that you can just talk to the AI agent to make these videos instead of having to edit everything in CapCut and drag and drop.

[22:49] ~ know, video editing is not intuitive for a lot of people. Like, it's a whole different kind of world and set of tools you learn to interact with. But here, you can just, talk to the AI agent and be like, no, I don't like that, or change that. And then, obviously, you can post everything.

[23:06] So I'll just show you guys my calendar real quick and then we can jump into Claude Code. So let me go to the calendar view. So this was, for example, February. I went skiing these two days, so it was a nice break. But yeah, I'm just posting a lot of content. So even this week, the thing's scheduled.

[23:27] Boom. Just so much scheduled. How many do you have there per day usually? you schedule... And how far in advance do you schedule usually? When are you done with your content? I... Yeah, so I, interestingly, I actually only batch one week of content at a time. That's why these are blank here, because they're not created. So I'll create all my content on Saturday.

[23:51] The only exception now that I started doing this year is I started creating four YouTube videos a week instead of one. So for the longest time up until this year, I only made content one day a week, but I was only making one YouTube a week. Now I'm making four YouTubes a week and...

[24:08] and then just that same Saturday for all of the other platforms. But my YouTube videos are usually filmed in the evening when I'd normally be binge watching Netflix. So it's actually not that bad in terms of workload. But I don't batch content that far in advance because I like to be really responsive to trends.

[24:28] So if something comes up, I want to be able to cover it next week, not have a month ~ batched and then I can't quite cover it. It's not... quite fresh enough. Because I'm always on social media, I'm always listening to what people are asking, listening to what people are commenting, because that helps inform my content ideas for the following week.

[24:49] And also by having a little tighter iteration cycles instead of batching one month in advance, I can look at what worked last week and then experiment with that. Whereas if you batch, let's say you only make content one day a month, your learning cycle is like a lot longer. You have to wait until next month to try new experiments or take what you've learned that works well and double down on that.

[25:13] Yeah, and you talk about AI, obviously it changes a lot. So I mean, it kind of makes sense. If you did it too far in advance, it probably wouldn't work as well. I mean, now, the time we're recording this Claude Code is obviously blowing up a lot because, I mean, it's ⁓ very useful and good and everyone talking about Mm-hmm.

[25:29] it. that's, ⁓ I mean, I saw you did some videos on this as well. So I mean, like ~ if you had batched all the other content, it wouldn't work. You you couldn't like do videos on that. Like, I mean, that makes sense to do it in this way, Yeah. but how do you do so you... Mostly you do tutorial content, right? So do you prep a lot for this?

[25:46] Like to be able to have, you know, four videos a week or kind of walk us through this a little bit? ~ you mean for YouTube? ~ Yeah. Yeah, for YouTube in general, are you taking other ideas from your other content and making YouTube videos from Hope. ~ it? I know you have your newsletter and stuff.

[26:01] So maybe that plays a role. I don't know if you repurpose from videos because that's long for I mean, I would mean like a video like this that can turn into a lot of pieces of content, for example. Yeah, so it's a couple different things. Like right now I am experimenting with news type videos on YouTube.

[26:16] So if you do go to my YouTube, you'll see roughly two videos a week that are like, they're talking about, I still consider them educational, but they're trying to paint a picture of like what's really going on. For example, this video that's doing really well, this was published less than 24 hours ago, and it's about like a lot of the tech layoffs and headlines.

[26:36] but it goes into, it's like journalism almost, like really trying to dig into the facts and untangle like all the different confusing narratives. So I'll try to do two news videos per week and then two educational videos per week. Honestly, for the educational videos, it's about 30 minutes of prep.

[26:54] Like I will just have an outline of what I'm gonna talk about. And I can usually riff off of that. ~ This is only because I spend most of my time building stuff. You know, so it's not like I'm talking about something different from what I'm already doing. So this is a good example, how I code profitable apps solo.

[27:14] It's like, this is what I think about six days a week. So it's like, I can just take a couple bullet points and just rip off of that for a full 30 minute video, which gets trimmed down anyway to whatever it is, 18 minutes here. So I think this speaks to my larger philosophy around content creation and being an educator being an entrepreneur. I spend most of my time being an entrepreneur, and then when it comes to content creation, I just share what I'm doing or what I've learned.

[27:40] So tomorrow I'm gonna do a two-hour livestream explaining Claude Code for normal people, and it's just gonna be a compilation of all the things from my Claude Code setup. Like, why did I make skills this way? Why do I have hooks this certain way? Why did I structure my Claude MD this way?

[27:58] So I can just pull an an outline, I can just ask Claude, like make me an outline of all the ways I've set up Claude Code and then I can riff off of that. Yeah, not totally. I mean, that makes sense. it's also, I mean, that's probably why people appreciate your content a lot, because they can see that it comes from experience.

[28:16] And some people, are maybe not ⁓ using what they are sharing all the time on YouTube. They are more talking from theory. You know, they're not actually using the, sometimes they're not even using the tool. You know, they're just speaking. I see this quite a lot, but ⁓ yeah. I don't think I went out like before I started creating content I don't think I like realized that like what like it would strikes me so weird to make Yeah.

[28:40] a YouTube video about something you don't know about right? Yeah, no, for sure. ~ But yeah, I mean I could just speak to like what's working well for me. This is honestly the only way I could do content creation for many many years and like not burn out like it has to be very tightly integrated with the stuff I'm already doing ~ cause otherwise if it's some other separate thing that I have to prepare for, mean like I, I wouldn't have time really.

[29:05] Yeah, let's dive in a little bit to kind of how you set up with Claude Code and how everything plays a role because you, I mean, still, I mean, you publish a lot of content and it goes everywhere. So, I mean, you probably would maybe burn out if you didn't have these systems Yeah, yeah, yeah.

[29:19] in place, even if you enjoy it, you know. Yeah, for sure. Okay, so let me try this. Okay, so this is, I guess a lot of people will use Visual Studio Code or a terminal. This is just the editor I use. called Emacs. On the left-hand side, I'm actually showing, I don't know if you can see the date.

[29:39] This is March 7th. So this was basically this past Saturday and all the content I planned. ~ So here's the scheduling order. This is the first video. ~ The captions for TikTok, YouTube, and Instagram are the same. So I just basically like look over this. This is the line for the DM. By the way, I have a separate ~ Claude skill that creates Manychat automations.

[30:04] when it's, so like ⁓ when it says do this, comments Blotato, it will ⁓ go ahead and actually make that Manychat automation cause that was really painful to do. Did you set up the MCP or something for Manichat? I mean, I don't know if they have an official, I think I created even one. I don't know, maybe they have an official.

[30:18] So they don't have an MCP or API for creating automation. So I'm actually using Claude Chrome. And basically it knows what to do in there. Like I have a base template automation and then Claude Chrome will clone it for each one of these keywords. That way it doesn't have to like create it from scratch.

[30:37] Yeah. It'll clone the base template, change the keyword and drop the link. So whatever the link is for this video. Yeah, so I've tried Claude and Chrome. ~ Claude with Playwright also works really well for the Manychat automation. So I have tried both of them. I would say the Playwright one actually works a little bit faster than the Claude and Chrome one.

[30:58] This CLI one, that's the one I'm using. Yeah, yeah, Yeah, Yeah. Okay, cool. so if you tell that one to like open Manychat and do the thing, it will actually be able to do it. And so... Because that was a big pain point for me. I've definitely noticed posts perform a lot better on Instagram and Facebook if you have a fresh lead magnet for each one.

[31:17] Because what I was doing, I was super lazy. I just said, like, comment Sabrina on every single video. So, like, obviously, if you've already commented Sabrina, you don't need to comment Sabrina again, right? Because you already know what it is I'm going to message you. But the posts performing really well now just have a unique lead magnet every time and it's really stark, the difference in performance.

[31:41] And so that's why I ended up building that Manychat automation to help with that side of the process. But it's like the very last step. ⁓ I would say it's not like... I was successful on Instagram before doing that. So if you're just starting out, I wouldn't focus on that. But if you're further along and looking to...

[32:00] Maybe you've hit a plateau or you want to turbocharge your growth even more, then I would... recommend looking into Manychat and automating it with Claude Code. ~ But yeah, so like this is just one ⁓ post idea. So this is from one video. ~ This is the TikTok, YouTube, Instagram, Facebook version.

[32:18] This is the Twitter version, ⁓ which will be posted on threads, Twitter and Bluesky. And then this is the sub stack version. And then this is video number two. So I'm doing 20 of these ⁓ per week. Like I just filmed them all at one time, and then I use Claude Code, my post skill, to basically create what's going to be cross-posted and repurposed to all of these other platforms. So it's like out of one video, I get however many, like eight or nine posts out of it.

[32:46] And that is how I'm like just ⁓ on all platforms and able to scale. ⁓ So this left side, I'm just showing this, and then you can see a little bit preview of my skill. Do you have a skill then for all the platforms? Because they are different, of course, like in terms of the type of content, Mm-hmm.

[33:02] the context, all this. So you have skills for like TikTok, for Instagram, LinkedIn. So Claude will know exactly how to structure it in your voice for each platform. I guess you have the video then, so you give it the transcript or something? Is that what you're doing? Yeah, so like literally my process is I'll just film the TikTok 20 TikTok videos, drop, airdrop them to my MacBook and then I'll do slash cross post.

[33:23] Yeah. Yeah. And that knows to find all the videos I just downloaded today. It transcribes all of them and then it writes platform specific captions for each one. And then it'll create like the post for each one. I look it over and then it will schedule them all out for the week. And to your point about brand, so at the bottom here is how I structure it.

[33:50] So I make a difference between ⁓ my worldview and how I do things versus viral templates. So philosophy, Claude Code, and platform constraints, don't know if you can see the files at the bottom, it's kind of small. ~ Those refer to philosophy and Claude Code are how I use tools and my worldview. ⁓ So you can kind of think of it as your brand identity.

[34:14] And then templates contains viral templates for each platform. So if I go to, let's say like tweets, this should be viral examples from in this case, Alex Hormozi and Dan Koe, who are some of my favorite folks on Twitter. Yeah. I make that distinction because like there is a difference between just like the copywriting style, like the viral copywriting style versus your thoughts, your unique perspective. And that's...

[34:42] You talked earlier on how do you create quality content at this scale? ⁓ I do think you have to differentiate between are you copying a viral style? Okay, but what is the unique thought that you're saying? ⁓ And the cool thing about the philosophy MD file is I continuously update it.

[34:55] it. So I'll have another skill called learn that basically tells Claude Code reflect on this conversation and figure out how to update my philosophy file, figure out any new skills I should create. and figure out how to update my Claude MD file for the project based on our conversation.

[35:15] And this is interesting because I still use Notion a lot, when I use Notion for my entire setup before I kind of moved to Claude as my brain, Notion, I don't know, it's kind of struggled to find the stuff. And then when I moved to like these kind of MD files more, it's just better. So I'm trying to kind of move away from, Mm-hmm.

[35:34] I mean, I have these databases in Notion. It's great, but it's like struggles to find it there. So I'm trying to see kind of how, yeah, so if I have like this templates and I have a lot of stuff like you mentioned, like references. So I'm trying to, guess I have to put them in MD files then for Claude to be able to reference that Mm-hmm.

[35:53] a lot easier because if they're going to go to Notion, it's going to take a longer time than it's in your computer. Yeah. So I'm thinking more like that rather than having it in the cloud because it's not working that well as I thought. Mm-hmm. Even though Notion had Opus 4.6, they have always the latest Claude models.

[36:09] It's not the same to do it in there. It's not the same. I used Notion for a really long time, but it does not compare at all. It's so much faster for me to build all of this in Claude Code. ~ Yeah, you can hook up Notion MCP, it's just way slower. ~ I can drop anything into Claude Code and just be like, update the corresponding templates, and it just knows what to do, and it does it.

[36:36] You can have a separate... on something like there's some like you don't even need to use Photoshop or something. There's some I don't know. Mm-hmm. I don't even know what it's called, but Claude Code found it for me. Just put like a logo on it to edit the image. yeah. That's cool.

[36:47] ⁓ I mean, I didn't know. I have no idea. I was like, maybe we have to use like Photoshop because they have an MCP. But of course that's going to be slow. Then they have to save it. But they found something that it's like, no. I don't even know where it lives on my computer. I forgot the name now, but it's It's like Claude Code know about it and it just puts my logo in the corner.

[37:05] So I don't even have to go to Canva, which is nice. Yeah. even have to... Yeah. And so, like, I really encourage even non-technical folks to dive into Claude Code. And I just wanted to show real quick before showing how to use Blotato and Claude Code, ~ I just type skills, and you can see a sample of the skills just in this project.

[37:24] So this is my contents directory. I have other projects, obviously. ⁓ But just in this content directory, I have, like, a new YouTube news research skill, the post skill, ideas skill, ~ remixing existing content, the Manychat skill, cross posting. So that's the one I kind of walk through, like take a TikTok video and then cross post it to eight different platforms.

[37:46] I have a fact check skill, which uses Perplexity MCP. I use that very heavily when I'm writing YouTube news videos, because I really do not want to get any fact wrong. ⁓ I have a teleprompter skill if I just want to output like the raw text without any new lines so I can paste it.

[38:04] into a teleprompter. I have specific writers for TikTok and Twitter, really focused on hooks. I have a newsletter writer that literally writes my Substack. ~ Usually I film a YouTube video first and then I repurpose it into ~ a Substack. And it's amazing. Yeah. I just paste it into Substack.

[38:23] And then additional writers for YouTube, just focusing on the intro and then one for actually writing the full script. And so this is how you'll end up kind building your content system. But the cool thing is you can build the skills really customized to your use case in business. Like every single one of these is highly customized to my actual workflow.

[38:45] Yeah, do you recommend having... You mentioned you have different kind of workspaces. Do you recommend having different for every... I mean, some people, put it all in one, like let's say Navid workspace or Sabrina workspace, and they put like all the different things in there. But you do it like you have a content workspace and then you obviously have to open... You have to tell it...

[39:03] You open this folder for this one and then you go into the next one when you do something else. So what is the best practice? I see people doing kind of different things. I mean, I've watched quite some videos on it. I've seen... You know, it's hard to know what people, what to go for. What would you do if, I mean, if you had different things in your business and things like that.

[39:22] Yeah, I I have separate projects because each one is ~ committed to GitHub, so I don't know if viewers are familiar with that, but it's basically like a way to save all your work and try new things without breaking your stable version. not a dev, but I got into that. It's pretty, Claude knows everything about GitHub.

[39:38] okay, yeah. So I don't even have to know how it works. Yeah. You know, it puts everything organized there. I mean, it's, it's nice. ⁓ Yeah. Yeah, kind of from that, I guess, heritage, I'm used to different projects would have a different GitHub repository. ~ With that said, though, I do have some skills that are in my global user, so that that's accessible, like, just wherever I'm logged in, and it's at a higher level across all projects.

[40:07] However, for contents, I put it all in one project, because, like, I'm in a very specific... mindset when I sit down to make content. If I'm focused on building Blotato, like writing code for my product, I'm not like switching context to go do content stuff. ~ Even for Blotato, I have separate projects for my code base and then for my help docs. Like when I'm debugging support tickets and trying to improve the documentation around the product, like that is a total different mindset for me.

[40:38] But I do have a couple skills that are on the global user level as well as... ~ MCP ⁓ configurations on the global user scope for things that will be commonly used across all projects. So like Perplexity MCP is a good example. Apify or Apify MCP is another good example. Like I can imagine using Apify for content.

[40:59] Like I want to scrape some TikToks. ⁓ I could also imagine using it for help.blotato.com. I want to scrape reddits and understand what people are talking about related to n8n automation. So I would just think about it that way, like what skills or MCP servers are you going to use across multiple projects?

[41:17] And those are the ones you can keep in your global user scope. Yeah, I mean, that's pretty smart. And if you don't know what this means if you watching this... Claude actually, I mean, it's pretty tricky to find all of that on your computer, Yeah. actually. It's not that easy. I mean, so you can actually ask Claude.

[41:34] I mean, there's probably some info about it, but they have your global files. There are some like hidden files on your computer. So you cannot even find them that easily. Mm-hmm. They are like with a dot. And then you have to like, yeah, you have to put some command on your computer and then you'll find it.

[41:44] Mm-hmm. Mm-hmm. I mean, basically, so you can access it. ⁓ I wish it was easier, but that's kind of how it is to kind of get into it. Yeah, it's like this dot Claude. ⁓ it's when you do and then you can do quite a lot. And yeah, you can use your workspace actually on ⁓ a Claude Cowork as well, but it's just so much more powerful inside of Claude Code.

[42:04] Yeah, it's great. I really encourage people to try Claude Code because it's pretty awesome once you get over the initial learning curve. Here on the right-hand side, I was going to show ⁓ some basic stuff with Blotato MCP Server. ~ For those not familiar with MCP, it's basically an easy way to connect your Claude Code with different tools.

[42:26] My Blotato MCP server allows you to do a bunch of the things that I previously showed you in the website. ⁓ So for example here, I was testing this earlier. So let's say we want to use Blotato MCP to get this YouTube transcripts. ⁓ I think I copied it. Okay, I copied a different video. That works.

[42:47] ~ So basically ⁓ when you tell Claude Code this, it's going to be like, what is a Blotato MCP? It's going to look it up from the tools it has access to. It's going to figure out which tool to call. In this case, it's called create source... and then it's going to give it the YouTube video URL.

[43:03] And then when it's done, you're going to get the transcript back. So I know it's a little bit hard to see. ⁓ by the way, that's my Claude Code hook. Whenever it's done running, it makes a loud mooing sound. So I don't know if you heard that, but... ⁓ Yeah, Yeah, I think I heard it. ~ so that one just wakes me up. like, oh my God...

[43:24] check Claude Code. Okay, but so you can see some of the content here. Yeah. So content blah blah blah. So this is the full transcript of the video. And then I'm gonna say write LinkedIn, Twitter, and sub stack posts. And then so now it's going to write those drafts. And it already knows whenever it writes something to like use a combination of the viral templates and my philosophy or my brand voice slash identity.

[43:48] And then it's going to just write these drafts, and then we can see these drafts as a preview. ~ I personally like it to write to a file. So that was actually the file I was showing you earlier. Let's see. Which one was it? sure. Yeah. So like this file here from last Saturday. So like these are all the drafts.

[44:09] So I can just provide feedback on it. Like if I wanted to completely redo the captions for this particular video, I can just provide that feedback really easily. And this is why I like recommending Claude Code with Visual Studio Code, because you can review the output. ⁓ Whereas a lot of people ⁓ use it in a terminal, which I think is fine if you don't have to heavily review the work.

[44:32] ⁓ But ~ when you're writing or you're writing code, you want to heavily review what Claude Code is doing. And that's what this file on the left is. So this is, I will like scan this, eyeball this. If it doesn't sound like me... You can also just write here. You can just type here whatever you want and make it sound like you. You always have that quality check at the end.

[44:54] On the right-hand side, it created the drafts. Here's our draft for LinkedIn. Here's our draft for Twitter. And then here's our draft for Substack. Now let's say, let's create an info... Let's just create one. don't want it to create three. Let's create one infographic on the topic.

[45:15] It's already asking me to schedule it, but let's just create an infographic first just to show how it would work. So now Claude is going to be like, okay, ~ let me see what templates are available. It's going to choose a template. Like you don't even have to think. You don't have to specify IDs or anything like that.

[45:34] It's just going to ask for permission to proceed. So I'm going to say yes. And then it's going to start creating the template. It's going to wait some time because it takes about one minute for this template to be done... but Claude Code is handling all of that. So it took the content from my YouTube video, extracted it, repurposed it into posts for LinkedIn, Twitter, and Substack, and now it's creating an infographic out of it.

[45:58] ~ And then once it's done, we'll be able to schedule it to the different platforms. So I'm going to go to Blotato and check on the status. system be automated? Let's say you publish YouTube videos a few times a week. Could this be automated? think they'll mean like, Claude obviously needs to be on because you cannot do it in the cloud or whatever.

[46:18] So it needs to always be on. then let's say you publish a video. Can Claude get a trigger or something like that? And it goes in there and starts the process. Like you can kind of schedule it, right? Yeah, so that's actually on my to-do list to ~ build out. So I want it so that, I just, recently started ramping up my YouTube video production, but I want it so that every time I publish a long-form YouTube video, it will just do this automatically so I don't even have to do it. And then also clip some of the videos, ⁓ because tools like OpusClip and Klap do allow you to clip like little sections of the video and post it.

[46:52] They have the open script have API so you can actually automate that. For business users, though, ~ honestly, you could even clip it with Claude Code. ~ It can use Remotion and things like that. Yeah, ⁓ Submagic, I managed to integrate Submagic with Claude Code because mostly, the thing I found, I mean, it's very easy to do it.

[47:12] I mean, if you know what you're doing, ⁓ like you can just build your own MCPs from their API ⁓ if they have Mm-hmm. a good API and you get pretty good access. I ⁓ did this for Kit. Yeah, and it's something I think about as well for Blotato. I didn't expect this agent stuff to go mainstream so quickly.

[47:30] When I started making YouTube videos, I made videos on agents. This was in late 2024, and it was just not good. It did not work very well. You would never recommend it to someone who has no technical background. But now that agents are popping up... You mean n8n and a stop and Make.

[47:48] Yeah, that's why it's like, let's stick to Make, n8n has a little agentic stuff, it's nice. ~ But Claude Code is like insanely crazy now. ⁓ And so even for Blotato, I'm thinking, well, how do I get it into Claude Cowork? How do I make MCP easier to use? Things like that. ⁓ So here we're finally done with our infographic.

[48:09] And you can see the image URL, so you can go and open this. You can also preview it here. So you can just go to your Blotato account if you want to preview it. So it shows this particular ~ construction billboard. And then let's say we want to schedule all three posts. Yes, schedule all three, let's say from two hours from now.

[48:29] Just so I can easily find it and then delete them from my schedule. this is the thing you can, I mean, this is what I'm actually working on a little bit. I think you can automate some of this here. So this is actually with a, they have some tasks and different things you can do now. They actually just released that.

[48:45] I don't know if that's in, I think you can do it in the, Mm-hmm. in the Claude Code tools as well, not just in the desktop. They have it obviously as a feature like cowork, they have a scheduled tasks now. Mm-hmm. Yeah. So I think that's what I'm going to explore a little bit to automate some of this stuff that is like, you know, happening every week.

[49:02] Yeah, no, for sure. That was one of the biggest pain points in why I still use n8n for anything that needs to be scheduled and orchestrated, because I ⁓ don't want to leave my computer running all the time, and then the scheduling was, you have to use some other tool to be able to trigger Claude Code at specific times.

[49:20] ⁓ But now that they released that, I forget what they called it, Cron something, Cron something. Yeah. But yeah, you're supposed to be able to schedule tasks and stuff with Claude Code as long as your computer is turned on. ⁓ And for that, by the way, I use another tool. I don't know if I have it here, but it's called Amphetamine so that my computer can just stay turned on.

[49:37] Okay. ⁓ And yeah, so it should be done now. So now LinkedIn, Twitter, ⁓ both scheduled. So let me check my calendar here. Okay. yeah, here. So here's the LinkedIn post, here's the tweets, and then here is ⁓ the... Substack goes to a... I forgot, Substack I don't have an official integration with, so it actually goes to my Airtable and n8n.

[50:07] ⁓ So n8n I do use Substack posting for. don't have an official API or anything, I know it's not like a hundred percent, you know, I told Claude, let's build an integration. It just did it. It's actually worked. You did, yeah. Yeah, it works. It works too. It works actually pretty well.

[50:22] It's like LinkedIn. A lot of people do that, but you have to be very careful. Like if it just posted like a human, I think it's not an issue because then it will just look like... Because basically it's logging into my account, kind of. That's kind of how it works. It's like a human going in there and posting.

[50:35] So, yeah. so I'm currently using the unofficial n8n Substack node just because I don't want to get in trouble because of Blotato. Yeah. If I want to integrate Blotato in the future, I want to be in good standing with the platform. Yeah, for sure. So I don't publicly say, you should just use this ⁓ and automate all your Substack posts. ⁓ official node. I didn't know that.

[50:57] That's good. That's good to know. Yeah, they have an unofficial Substack node. Great. Good stuff. yeah, so ⁓ those were... ⁓ Claude Code even told me and I forgot. Here it says, Substack is queued in Airtable. ⁓ But I didn't even read it. ⁓ But yeah, so that's pretty much it. So ⁓ all the things we saw, like taking existing content.

[51:17] I usually just take my own content, by the way. I know people are like, aren't you just stealing other people's content? I'm usually just taking my own content because I have so much content. built up after over a year of posting. And then I can repurpose that, put a fresh spin on it, maybe some fresh news came out, ⁓ create visuals for the platform, schedule everything out, and it's just done with ⁓ text, just language, just speaking. ⁓ So I just showed the web app first so you guys get kind of a visual understanding of what's actually happening behind the scenes. But once you get the hang of it, you can just tell Claude Code to do whatever you need and then it'll take care of all of this, scraping the content, creating the visuals,

[52:00] and then posting to social media and managing your calendar. Yeah, what I mean, you you grew obviously to over 1 million followers and very quickly. I mean, that's probably one of the... yeah, I'm approaching two now. Yeah. Yeah, approaching two very, very fast. I mean, what would you say? I mean, you must have. Did you have like a break that you just went viral or something like that? What happened?

[52:21] Maybe you can share that because every... I mean, you must you must have had something that happened early on or something that you just went viral with some posts you had. So can you share that? Yeah, my very first like truly mega viral post was on TikTok and it was the dumbest video. It was just sharing like eight cool YouTube channels for education. ~ for some reason that that listicle format now I call it, ~ just did really, really well.

[52:47] And the funny part is I've reposted that same video, like at least four times and it goes viral every single time. The reason I mentioned that is because there's so much mileage creators can get out of their existing content. They don't even realize it. On Instagram, one of my most viral videos is just like a list of resources for parents to teach their kids AI. And I've reposted that video at least four times.

[53:11] I've probably gotten like eight million views in total across all the reposts. And when I say repost, I don't even edit it. I just like, like I just be posted as is. ~ And so that showed me very early on that there's just a ton of mileage you can get out of one piece of content. Like, I'm not even talking about repurposing it or refreshing it.

[53:31] I just posted the exact same thing. I've also done spin-offs where I repurpose it or have a new list or a similar hook, and those do really well as well. And so very early on, I just learned the importance of repurposing, remixing, especially your own content, the content that's performing well.

[53:48] Yes, you sit down to do this unique original content for each platform. You don't repurpose longer videos to short form, right? You just take, you do that. with it, but it hasn't performed well, is my problem. So I've used Opus and similar tools and like their automated clipping is not super great for educational videos I found.

[54:09] Like it misses important context. And then the short doesn't make sense anymore, like from my perspective watching it. So I haven't fully automated it. But I like, I would try again, but I would probably try again with Claude Code. ⁓ So that I can teach Claude code, like, here's exactly what should have been cut out, or here's what should have been included, right? Like, I'm definitely interested in doing more of that.

[54:31] How would you do it with Claude? ~ Yeah, What would you use with Claude Code to automate it? Do they have some MCPs or something or do you just train it to edit? so... Yeah, yeah, yeah. Yeah, so there's a skill called Remotion, and it's basically like video editing. yeah. So Remotion, ⁓ you may not even need it for this.

[54:49] You might just use this other... ~ open source tool called FFmpeg ⁓ that basically allows... I mean, that's, that's what I installed. ~ yeah, ⁓ yeah, I mean, I haven't tried it yet. It's good. Yeah. I think it's good. I mean, Claude recommended it. so that's... ⁓ was like, I was looking for some stuff and Claude recommended it. It was pretty interesting.

[55:04] yeah. So that's what I use even in Blotato. So anything related to like audio or video processing, like FFmpeg can do it. So if you want it to ⁓ cut your video a certain way, ~ stitch things together, remove audio, like it can do all that. ~ But I think what's been missing is like ⁓ the intelligence of like, here's what should be included, here's what should be cut out.

[55:27] I just personally didn't have luck using Opus and those types of tools to completely automated, I would always have to go in there and be like, no, ⁓ you know, the thing, can add ⁓ stuff that should be included, you can delete stuff. And so I didn't want to do that extra work, and that's why I have kind of stayed away from repurposing long form to shorts.

[55:47] But I would be open to try again this time building a Claude Code system that does it for me so that I can teach it here's exactly how this should have been cut up into shorts. But the same videos you post on TikTok, they also go on YouTube shorts and to Instagram. don't do, I mean, some people say, I mean, it doesn't work, but you seem to go, yeah.

[56:06] it goes pretty well for you to do that. And I mean, maybe it doesn't work for everyone. Mm-hmm. Yeah. I don't know. I see people doing that sometimes... It doesn't work. Maybe for you, I don't know, works really well. have like a different, yeah. I saw your platforms, you're growing very fast, but what's the, what would you say is the formats that work the best?

[56:22] You did the list you mentioned there that went viral. Anything else to? yeah. So actually I can actually, yeah, I can bring it up because I was reflecting on this and ~ here it is. Yeah, sure. Yeah. I mean, it's pretty unique to grow so fast. Obviously, if you watch it, probably will not grow to 1 million so fast, but you can maybe grow to 100K or something like that, implementing some of these strategies.

[56:42] I mean, that will still be amazing for most people I think. Yeah, I think so. The big numbers are cool and stuff, but for me, the most excited I ever felt was my very first video hitting 10,000 views. That was peak excitement and energy. Yeah. Oh, hey, Lukcy. My dog's came home. Hi. This social playbook actually went viral on LinkedIn repeatedly, Okay and it was basically a journal dump of everything that worked for me, everything that didn't work for me.

[57:15] But to answer your question, there's a section here, high performing content types. And these are links to my actual videos that perform well. So you can see examples. So for TikTok, I'll zoom in a bit. ~ This one is public, I can link this up in that case below. Yeah, sure. So yeah, I'll type the link in the chat in a bit, Yeah, sure.

[57:34] but yeah, if you go down to this section, high performing content types, the like, obviously I'm not saying these are the only content types that perform well, but I'm giving you real examples for each platform of formats that work really well for me again and again. So on TikTok, everybody loves ChatGPT prompts.

[57:50] I know that's the dumbest thing, but I will get DMS from people saying like, I tried your resume prompts and I landed two interviews. And like, can't I thank you enough. So like, even if it's like kind of cringy, as long as your content is genuinely helpful or you're trying to be helpful with the content, like you never know, like this could be really helpful to people.

[58:09] ChatGPT tips, listicles, listicles, and obviously anything that mentions making money with AI. I mean, that is, that is a very easy one. Instagram. see you do a lot of talking head, but do you start putting more B-roll now in them... So I'll do green screen. So on TikTok, there's an effect called green screen where I can throw up like a video behind me or like a screenshot behind me.

[58:39] I'll do that for maybe one third of my videos, just so it's dynamic. One pro tip is like motion is really appealing. for example, I think here... hang let me try it. Let me go to Instagram instead. Let's share this tab. Yeah, There we go, this one, like, and also just talking about DM automation, like 7,000 comments. This video was posted yesterday.

[59:02] Like, you know, it, yeah. This is crazy, like so fast. And so the cool thing here is the background, the motion. So this is like a green screen I'll do where I'm just literally just filming, scrolling up and down on my newsletter. Like that's all it is. I wow, like this, I mean, he just want to share this here because people are like, know some people, had someone on this, Simone Ferretti, for example, he's pretty big on Instagram with his AI content.

[59:27] It's very high quality in terms of the editing and stuff, but he spends quite a lot of money on his video editors to get all, I mean, he has a lot of effects and stuff like that going on, yeah. but that this is cool. That's probably, this is very approachable to anyone to actually do this, what you are doing. You still get a lot of views and comments.

[59:43] Oh yeah. Oh yeah. I mean, and that's, that's what I want. Like this one was just like me yapping, right? 12,000. Like this was just, I don't know how long ago this was, but there's, I just, I personally don't love video editing because I struggle a lot visually. Like my strength is text, which is like, I was actually like really going to quit TikTok.

[1:00:06] Like, like it, like, yeah, like LinkedIn felt like home. Really? Was it hard for you to start video? Oh yeah. I mean, look pretty, like right now you look very comfortable to speak and stuff like that. No. So I cannot imagine that. Only now, like my first videos I thought were like super cringe and terrible like I didn't want to be on camera I'll show you guys so I started sharing this just Okay. Now, my first video was like 2013... it was terrible.

[1:00:25] to get over it Yeah, I I so this is my first TikTok video ever. I so didn't want to be on camera. I wore sunglasses the entire video and this took me four hours. It's like I had to script it and then I had to I had like this DJI selfie stick and then like the b-roll and then like the captions and it's just it's like like Bye.

[1:00:51] I don't want to make I don't want I personally don't want to spend four hours making a video anymore. And so. This is good. So for me, like when I started getting really serious on TikTok, my thought process was always like, how can I make this as easy as possible for me? Because again, ~ don't think of myself as a creator.

[1:01:10] I think that's something a lot of people don't realize. ~ I like educator, I like entrepreneur. That's where I spend most of my time. entrepreneur educator sounds good, don't... Yeah, you know, it sounds better actually than an influencer creator. like I don't spend a ton of time trying to like min-max content as a game.

[1:01:27] Like I know it's a whole different skill. ~ I personally don't think I'm a particularly good content creator. Like I just I don't even retake videos. Like if I said it, I there are videos I just burped in the middle and I'm like, I'm just gonna leave that in there. Like it's fine. ~ But that like that's my style.

[1:01:45] That's what works for me because I'm personally like not trying to optimize content creation itself. But you have good content, even though maybe you have some mistakes here and there. mean, it doesn't matter too much if the content is good. I think I've all, I mean, it doesn't matter.

[1:01:58] I mean, I don't really edit like my summit videos like fancy, but there, or whatever I'm doing, it doesn't matter too much. The people love the content. That's what it is. You know, like I could spend like days. Yeah. putting like effects and stuff, but it's not going to matter for the content, you know, at all. I mean, it's never, it never did for me. But so I think also, also people appreciate that type of content these days.

[1:02:18] Before, I guess it was the Sam Kolder days where you have, I mean, a lot of videos on YouTube are very fancy and they still have its place maybe for filmmakers. But if you're a content, like a content creator or an educator, I think that doesn't matter as much. I mean, I'm sure you would agree with that.

[1:02:33] I mean, there are different types on YouTube, Yeah. Yeah, I I think, but overall, yeah. was gonna say YouTube is really interesting because I'm definitely experimenting with it more now. So I did hire an editor for YouTube. So like this level is definitely not something I would do, but this is brand new for me. So this is about, Yeah.

[1:02:50] I started this maybe a month ago. And the reason for it is like, I also, I want to experiment with different styles, but I don't want to be the one to do it. And ~ I don't want it to impact my core education content. This is what I call my AI Chronicle series of like just talking about the breaking news in AI, but with a different spin on it.

[1:03:11] Because I feel like a lot of the news I see for AI is just like reporting. Like this is what happened, this is what happened, Yeah. and that's it. ~ I wanted to spin on this more like a documentary, like an edutainment documentary. Was this like the style I'm going for? I don't know if it's going to work though.

[1:03:28] But it's definitely been fun for me. do you find like good talent? Do you hire in the US? I mean, you live in the US obviously or do you hire overseas? Oh, yeah, overseas, YT Jobs has been awesome. Okay. Like, incredible people. So if you are searching for a YouTube editor, I've had the best experience hiring on YT Jobs, yeah.

[1:03:47] Okay, that's good. I mean, I've used Onlinejobs.ph a lot, but YT jobs is probably more, it's a lot more specific for this kind of stuff. It's very high quality stuff on there. was incredibly impressed. Roughly how much do you pay for an editor there? Like compared to other, I mean, compared to the US or something like that.

[1:04:04] Is it cheaper or is it same or? So I don't know what the US rates are, but a video like this is at least a couple hundred dollars just to edit per video. Yeah. And I'm doing four videos a week. But like, I feel comfortable experimenting with this because like it's fun for me too. Like I, so funny enough, I don't watch my own content cause it's like, well, I already know it. So like, why would I watch it? And it's even worse on YouTube cause it's really hard to sit through like a 60 minute on really unedited, unpolished YouTube video.

[1:04:36] If you look at what I actually watch on YouTube, it's like Hormozi and Gary Vee. It's like very, they have huge teams. So that's what I actually watch. So it's been fun for me because like now I go back and watch my own videos. Cause I'm like, this is pretty cool. I like how he did some of the animations here, but I don't think I would ever do this for short form.

[1:04:56] I like keeping it like very raw, Yeah. authentic and direct for short form. Kind of one of the final questions, how do you actually plan your week with content when you're working on Blotato and you have your content creation? Do you have now like a support team or something that managed stuff for you with Blotato or are you still doing all of that yourself?

[1:05:16] Yeah, and I'm still completely solo with Blotato. I do plan to hire a friend in the next couple of months to just to make it more fun, you know. It is fun doing it solo and like seeing how far I can go solo, but it's also kind of, it can be fun to work with people as well. So this is someone I've known since high school and and we worked at my previous startup together.

[1:05:37] So it's just gonna be really fun. But yeah, I mean, it's been solo up to this point to thousands and thousands of users and growing my personal brand. And I hope that can serve as inspiration that like you can do it too. Also, even if you're working a full-time job, right? Like I only made content one day a week for the longest time.

[1:05:55] And so, I do hope this inspires someone out there that you don't need to jump in full-time. Right, you can like start small, start playing with AI tools. If you want to build a personal brand, just do it on the side. You don't have to make drastic life decisions just to get started.

[1:06:11] Yeah, absolutely. This has been super valuable to see behind the scenes of everything you are doing. So I mean, definitely go follow Sabrina If you're watching this, no. I link up some of her resources. I mean, she shared quite a bit but Blotato will be below... anywhere else you would like people to go check out.

[1:06:28] I you have your Substack obviously, you write there every week. Yeah, I think for my highest quality tutorials, it's always going to be long form so my YouTube and Substack newsletter or what I would recommend. But if you're on Instagram, TikTok, I do a lot of shorts on there as well.

[1:06:43] Awesome. Yeah, thanks so much for coming on. I will drop all the links below here. And if you are watching, leave your biggest takeaways in the comments as well. Hopefully you take some action. Go try out ⁓ Claude Code together with Blotato, schedule some content for your social media, and I'll talk to you guys in the next one.

[1:06:59] Ciao for now. Bye.