The AI content system that made $1M+ on LinkedIn

[0:00] In this session, you will learn all about how to use AI for the full content cycle. And I'm joined by someone who was a speaker on my first AI Creator Summit, Celeste Yamile, and she's, based in Mexico and she has some really actionable content on LinkedIn. That's where I found her actually the first time when I was, researching speakers.

[0:22] And, yeah, I've seen her growing since then and I wanted to bring her back for this AI Creator workshop, and she has prepared some very actionable and practical content for you guys. So more welcome to the session, Celeste. Hey, thank you so much for having me here. And yeah, really excited to share some insights and help people because I feel that sometimes we are complicated stuff and it can be just as easy as using like one or two tools and then, you know.

[0:53] You use that for the rest of the month. So yeah, super excited about those one. Yeah, I mean, since we spoke last time, you have been growing and you have been consistent on LinkedIn. So maybe you can share a little bit before we get into kind of what you are going to share with kinda how to use AI for the full content cycle as a Creator and founder, uh, what has ha been happening in your world in terms of AI and what's, what's working right now for you?

[1:18] Of course. Uh, well, it's important to say that every week, every month there's new tools and new models out there, and a new post that's gonna tell you new tool, it's gonna kill chat GBT or something. So I think from, from that aspect, there's lots of things that you can do on ai, but at least from my perspective, I've been always with the same workflow, like having one custom GBT or one project and I've been always using that one.

[1:49] And if a new tool comes, I maybe play with that. Feel that once you have your system, you can pretty easily like rock and roll with that one for a really long time. Yeah. You usually post like once a day, right? On LinkedIn? Yeah. For now I do, but you know. Okay. Sometimes three, uh, five days a week.

[2:11] All right. So you're pretty flexible, but so what if people stick around until the end of this session? What are they gonna walk away with? What practical things can they expect to learn? Sure. So they can walk away with an three actionable steps and how to use AI for ideating content, creating content, and then analyzing your content.

[2:35] 'cause that's the most important thing. How to feed your next cycle of content creation to do better. Because it doesn't matter how consistent you are, if you are just consistent with the wrong things, right? So you have to have. Cycle of cycles of feedback. So now you can do better and you can keep growing.

[2:55] So that's like the full cycle of how I said, just three simple things that you can do to start acting and implementing AI in a super easy way. Awesome. Why don't we dive right in. You have some screen share and stuff. You wanna showcase how to, how to do this, right? Sure. I mean, I can start with ideating content, but I just wanna show you more of the workflow, right?

[3:17] 'cause it's super simple and you know, for content creation, whether, well, I, I guess more people are gonna look at this at YouTube, right? But. For as I'm on LinkedIn, I have a different workload, but I realize that my clients that have YouTube channels, what we like to do on that scenario, you know, first to content, to ideate more ideas for content, it's organize.

[3:43] You know, you go to a YouTube channel of one of your favorite Creators or a competitor, you name it. And then you organize by most popular at the top. And then you can take a screenshot of that and ask, you know, GBT, hey, how can I adapt this to my own niche? Or how can I adapt this to the desires of my clients?

[4:03] Or you know, like, how can I adapt this to extinct? Now that would be, that's what I do often with clients on YouTube. But when we are on LinkedIn and what I also like to do is to use perplexity. So this is the one that I wanna show you more of. 'cause I think it's super simple. Yeah, absolutely.

[4:26] Uh, lemme share my screen. Yes. Uh, now, yes. Oh, so we can see that, right? Yeah, yeah, yeah. Absolutely. Now can see the screen here. Perfect. Okay. So what I would do is to say, give me some pain points about, let's see, I give me some pain points that people have about building a personal brand on LinkedIn, which is my main platform.

[4:57] And by the way, I'm now using a tool that's called Whisper, whisper Flow. This is my favorite too. I love Whisper Flow. I use it all the time. AI tools. It's amazing. Yeah, to just talk. And from there, I mean, it just writes everything you say. It's a voice to text model. I think everyone who's in AI started using that.

[5:18] So it's pretty, it's pretty common. But yeah, I mean this is, can be super simple just like this. Uh, by the way, just. Something that I like to do too is to ask this question and say, Hey, give me some pain points that people have about whatever your niche is. But then you can also change it.

[5:44] Let's see. You can ask for sources. Let's see, connections and connectors and sources. Once you have your question here, you can click for social, you know, instead of the web, or you can, you know, decide what you wanna do. But I like to keep it to social because it tries to search conversations that are happening in real time with people.

[6:16] So. In that way, it's not like you would ask TR GBT and then it would get biased on what it thinks the pain points, you know, of your ideal audience are. But it's actually gonna search in Reddit, right conversations and it's gonna try to bring you the most loyal information that it can.

[6:37] And actually, my best posts have come to ideas from this ones because I often feel, you know, A, my audience might be wondering about X thing that I'm just making up, but they are actually caring about other things. And on LinkedIn I specialized on creating content that brings leads.

[6:59] So on that aspect, when you solve someone's questions, those are the post that give me the most inbound, even if they don't have lots of views. So I think that's my favorite thing to do for the first pro part of process, which is just getting content ideas. Yeah, I mean, I use Perplexity a lot as well.

[7:20] It's amazing. You can get every, all the sources like this. It's part of my workflow. When I do like reviews and stuff for my blog, I mean, I always go to perplexity. It's more accurate than chat BT and things like that. Or even cloud sometimes doesn't search the web the best. So I tend to go too perplexity usually, or grok sometimes actually I go to Grok is pretty good for research actually.

[7:42] It's like, it's getting better. Definitely. And also another thing that I love, I, I'm just Searchie in my profile because that's pretty cool. Um, see if I can show you something here. I have one post that I did, it was actually a lead magnet. Let me see if I can find it. You see that there in the screen.

[8:09] It says, uh, the first one profile challenges, right? So most people feel challenges with their profile. And what I do often is that I turn those ideas, um, into lead magnets too. Yeah. I've seen on your LinkedIn, maybe you can show that later kind of what you, what you do on LinkedIn as well, because you have, I don't know how many times a week, but you, you tend to have some lead magnets where people comment and then they can get the resource right.

[8:38] You usually message people with the resource afterwards. Yeah, exactly. So for example, this one, it's for the challenge that it was telling me about the profile. And again, you know, there I have other lead magnets on my profile that were like more of what I think, oh, you know, people might like this one.

[8:57] But I was just making Well you've got a lot of comments there, huh? That's a lot of comments. 1000 comments on this one, but that just shows that what it searches right here, it's exactly what people want. So I have another one, another lead about engagement. And same, it has lots of, uh, yeah, I wanna dive into some, how you create this a little deeper.

[9:18] But yeah, continue for now. I mean, this is good. I think it's good 'cause people are missing this and the perplexity is like so good for this kind of stuff, so, absolutely, definitely. And you can also, well that would be the first one, right? Just getting content ideas can be as simple as that.

[9:34] Whether you go to, you know, someone else's profile on YouTube or X Instagram, whatever social media you use, and they take in the ideas they have that you see there that are working and then saying, okay, so how can I adapt this format to my own workflow? Because there are patterns.

[9:53] I mean, when you analyze the content of some of the best Creators in the. World or in the platform that you are, they're often going to repeat the same formats over and over again. And that's just useful for you to know how to, you know, have a system that you can repeat. And I think I also have this one, I think it's pretty one exercise to go to, uh, your favorite creator's profile and analyzing that.

[10:26] I'm, I'm just gonna show you what I do. Sure. For example, I recently created a post about this because I thought it was pretty interesting about the 10 most viral formats for LinkedIn, but there are super mega viral formats for every social media that you use, right? And for example, I don't know this Creator, right, Chris Donnelly, it's one of the most, like the biggest guys on LinkedIn.

[10:50] But if you go to his profile, he would often be using. Uh, the old path versus a new path. The old path on school versus a new path on school. The old path on SEO versus a new pattern on SEO. So I know now that that's hard use for my own content. And actually then I created a post about old LinkedIn versus new LinkedIn and it performed really well.

[11:15] For example, this one see all LinkedIn versus new LinkedIn and it was one of my top performing posts and it also generated lots of leads. Leads, so. I see. I mean, obviously it, it leads, for Kristen specifically, it leads to his, uh, I think he has a AI tool for, I think it's called Searchable, right?

[11:34] So it is like, makes sense for him to talk a lot about the old way because that's the traditional SEO and the new way, which is kind of with AI and stuff like that. And that's what his, uh, software helps with basically. So, yeah. But you would often see that format, for example, in YouTube too.

[11:49] I've seen videos that say, oh, like the old way of editing on, on, on YouTube. Yeah. Versus a new way to edit on YouTube, right. And things like that. So I consider that for everything. There are formats that you can either take a screenshot and brainstorm with LGBT, how you can do that format for yourself, or you know, get ideas of proven, um.

[12:12] Questions that people have in your industry, and then you solve that. And it doesn't only give you views, but that also gives you leads. I mean, again, those are in the posts that have gave me the most inbound. But then, you know, do, do you create your lead magnet? What do you use Canva?

[12:27] What, what tool would you use? Well, I use Figma, but you can use Aya. Yeah. Figma. Yeah, that's right. I, I like Why did you choose Figma? I like Figma a lot, but sometimes I just stick with Canva. Sure. I mean, uh, for sure Canva, it's has a smaller learning curve. The reason that I choose Figma, it's because I think it's pretty cool to have a content system in one place.

[12:52] I mean, you see, this is my carousel, right? It's the boards, right? I mean that's, that's what I like with Figma as well. You can like put it, I mean that's what I, I was thinking you use Figma. I just didn't see on the screen. It's smaller, but yeah, it's, uh, yeah, it's definitely pretty impressive.

[13:06] I think Canva, Canva, you can't really do all, I mean, you have, they, they have like a board thing or like, whatever, but not, it's not like this for the visual stuff. So. You know, but no, I like it because when I create carousels or you know, my designer helps me sometimes with this, you see that I have all my carousels of all times here.

[13:27] So sometimes I just, I just wanna repurpose some parts of a carousel where I knew, I, I knew that I had an image that I wanted to share again, on another carousel, right? And then when I have the system, it's pretty easy for me to like copy paste things. Repeat them. It's pretty cool actually.

[13:43] You see like the full, I mean, I might, I might try this out. So, uh, does it have like a lot of, I mean, I, when I used it, they, they have added a lot of AI features. They also acquired, I think, uh, wewe or whatever that's, you know, also they have also worked, but like for all the visual models and stuff like that, they just acquired, it must have been pretty big, uh, you know, investment in that company, you know, to just bring them on board.

[14:04] Uh, so they, yeah, I think so they seem to like this kind of style. So they bought basically the content for, you know, AI video and they have all the models and you can do the same there. But does Figma and inside have also AI here so you can like, use generative AI with maybe background remover and stuff like that?

[14:22] Definitely. And you know, like it's pretty cool because now, well on Figma I have different sections and I here have my lead magnets. Uh, here I have my quotes here, I have images and my infographics are over here. Right? So now I can just like. Moving between. And sometimes what I often do too is to convert a carousel into an infographic.

[14:45] By the way, I also do these infographics with AI and I just like adapt and decide. Um, that might be cool also to show a little bit later. But this is, uh, I've seen this and they look pretty good. Actually. Some, they use nano banana for this. Uh, I use a combination. That's a really good question.

[15:00] Um, on LinkedIn you're gonna see these types of infographics and I haven't seen them on Instagram a lot. I think this is more of a format for LinkedIn for now. Yeah, I've seen it too, but I use a combination of nano banana plus chat, GBT, 'cause I don't know why, but charge GBT has more realistic texture.

[15:23] So once I have my infographic with nano banana, I upload it into chat and I say, Hey, you know, like, help me turn this into a more, you know, realistic texture. Uh, and you see it's, this is nano banana. This is the one with nano banana. You wanna show like later, like some prompts for this, this could be interesting.

[15:40] I think people would like to learn this. This is actually a pretty good use case for Nano Banana and something real people can implement it right away after the session or during the session even if possible. Yeah. So, but I, I wanna don don't rush, jump ahead. So what do you have for us more so we can, we can get into this if this is relevant right now, or Sure.

[15:58] If you wanna do this later during the session. Sure. Well, like the other, there's three parts I consider important for the content creation cycle. So we just talk about ideas, right? And then the other thing would be to like how to create content, right? With ai. So for this one, my favorite like go-to that I also use for my clients is to use whether it's clot and like, the first decision you have to take is, what do I wanna choose?

[16:28] Is it going to be clot or is it going to be cha, GBT, right? So. I consider those like the top choices that you will make for content creation and for the copy in my interview. I like T vt, like that's the one I pay for because it also helps me with my images as you could see. But uh, you know, cloth is also pretty good with copy.

[16:51] Sometimes it's better than TI think if you train it, I think Cha g PT out of the box is definitely worse than Claude, but Claude is also not a great writer. If you just give it something, it's better than cha g pt, but it's not gonna sound like you, so you always have to train the AI to write like you in your way.

[17:07] I I'm sure you have, you have your GPT or something and uh, inside of cha GBT that makes it Right. Better, like your LinkedIn posts and stuff like that. Is that kind of how you do it a lot faster? Yeah, exactly. Well, I, I, I do have certain GBTs, I have some of these GBTs that help me to create a content in Elite Well.

[17:29] Edit all of it, work with templates, but you know, you have to start with that one, the choice, right? Am I going to use chat GBT or cloth? Because then you're gonna build all your system inside of there. And then the second question that I would ask myself is, do I wanna create projects for custom GPTs?

[17:48] Because I use custom GBTs more often because I create them and then I, a custom GBT, you can share it. So all my clients have access to my GBTs. So they don't have to be prompting or, you know, be creating something on, on their side or even paying for any tool. So when you have clients, I think custom GBT are pretty useful, so they can repeat systems and you know, projects are more internal to you.

[18:12] You also have these folders and like all your chats are saved inside of this folder. And it also uses all the memories. So you know, that's what you're gonna decide. But after that. The way that you build your system, it's with a three step framework that I really love, which is the C framework and it, it stands for structure, example and analysis.

[18:37] So as long as you have those three on your custom GPT, it's gonna be super useful and it's not gonna break. So let me see if I can show you this thing here. Okay. So I'm gonna give you a template and for everyone who's watching right now, they can take a screenshot, right? Or just see how it would go.

[18:58] Yeah, link, I'll link that up also if you have some resources in the, in the community and me membership after for AI Creator os. But yeah, let's, yeah, you can take a screenshot right now if you're watching for sure. Of course, of course. So this is a thing, the template, I'm making it bigger.

[19:14] Yes. We can see it bigger, right? Yep. Awesome. So. You have to think of the framework again, structure, example and analysis. The reason that I like to have structure in a prompt, it's because later you can come back and pretty easy edit what you did because if you have a super chunky, you know, paragraph and say of what you want your g BT to do, when you've notice that something's not working and you wanna edit again, it's just gonna be really like, it's gonna be a lot of noise for you.

[19:48] You are not gonna do it, and you're gonna end up with a system that works like half of what you would like to, right? And it's not gonna perform works. Just if you have something that's pretty easy to edit and one week later you see, oh, I'm not liking this anymore, or I just found a behavior that I don't want it to repeat, then you can come back, edit the post pretty fast.

[20:10] And in that way, you know, you build a system that you actually use and you are a hundred percent happy with. So this is a structure that I like to use. We start, of course, with a typic, Hey, you are an expert. Whatever role, you're an expert copywriter, you're gonna help me to write emails.

[20:28] And you always follow these rules without exceptions, right? And then you put the rules that you would like. Here, for example, for LinkedIn, I would say something like, never write, like prioritize writing in lines of 60 characters per line of text, because I know that, you know, that's a format that we use on LinkedIn.

[20:48] If you use more than 60 characters per line of text, you're gonna have, you know, or, and words and like pretty messy formatting. So depending on the rules you want, this is where I put them, right? Or maybe, you know, the vocabulary or the tone of weight that you wanted to use. Then after the rules, what I like to put into my system, whether that's a custom GBT or it's a project I like to say, hey.

[21:15] You always lead through these steps without exceptions, right? So you start breaking down the steps. So for example, with a post I would do for LinkedIn, Hey first write the hook, then uh, we are gonna write the body of the post. Or you're gonna, then you're gonna ask me what format I, what framework I would like to use for my post.

[21:35] And then step three, you're actually gonna write the post. So you have to divide your workflow into steps. 'cause that will make it easier for you to give or have cycles of feedback into chat. So I would say step one, Hey, gather context. Ask me enough information. Ask me, you know, what's going to be the call to action that I would like to use on my post?

[21:59] What's my idea? If you don't understand something, always ask me before generating assumptions. So I really love that for the first step because it's gonna reduce, um. BT getting biased and it's gonna try more to, you know, Hey, I don't have this information about you. It's gonna start asking you more questions instead of just starting right away.

[22:24] And now number two, that's when I will start breaking the workflow. So the first one I always like to include is context. You know, ask me for enough information that you need. And then on step two, we are actually gonna start the workflow. And something that I like to put in each step is to say, Hey, ask me if I'm satisfied with your answer.

[22:45] Don't start the next step until I give you my approval. And I always, you know, if you have different steps, I always like to use this. So it pauses, it asks for your feedback, and then we have to change something, you know, like we pause and continue later. And something that I found pretty, pretty useful too is to put, you know, below the reference document.

[23:06] So if you create a custom project, um. I don't know if everyone who's listening to this would be familiar with custom project, but let me show you here. If I go to my ChatGPT BT, right? The way that we create projects would be to go to this part below and say, Hey, then create a new project.

[23:35] Let's call it test right now. And you can also upload your files here. So here you put the instructions and here you put the files. And what the project is going to do, it's, for example, I have a database of 200 hooks that I use or find my lead magnets. I have previous examples of posts that have been going viral.

[23:59] So your project is going to use these files as reference data to help you to stop. And this is like the most powerful thing about projects, right? Like the files and their knowledge. So when I am in one step, let's say go back again, I have a reference document and I want the GPT to take a look at my frameworks.

[24:24] So I say, okay, so the frameworks, you can find them on this document and now it's gonna pause and actually review that on the backend. So I was like, yeah, you can, you can do the same in uh, the GPTs. You have obviously the file section. I think you can upload around 2020 documents or something like that.

[24:43] Yeah, exactly. You can do that. Um, and something pretty important. Now we talk about the C framework. So this is a structure, and that's one I like to use for creating my projects, you know, GBTs. And then the other two are examples and analysis. So you see here that I'm. Mentioning and ref, I'm mentioning reference documents because examples should be inside of this document, or examples should be on your prompts and that's because you're also analyzing how good content looks like.

[25:19] A mistake that I see often is, you know, people saying, Hey, you know, create me an email. Okay, but how does a good email look like? You don't even know that yourself. Why do you think chat GBT is gonna know that? You know, of course it can have an idea, but that's an idea it has in an ocean of data and there can be many frameworks that there can be be many ideas that are also wrong.

[25:44] So your job is to make that research and then have documents, have frameworks that you are the ones that you wanna use. For example, I think I have these, um, a template for my email. Oh, for example, this one, the five frameworks for email copywriting. So that's a training document that I have in one of my GBTs.

[26:08] And you see, okay, so these are my favorite five frameworks. For every email that you choose, you should only choose one of these, right? And then I have the framework, uh, what are they best for? So what scenario we have and what's this framework gonna be best when we have a story, when we have steps, this is gonna be the best one, right?

[26:28] So this is like one of the parts that everyone's missing. And then they wonder why their project or their GBT is not creating good outputs, right? So I was like, that's, that's a framework that I always use. Example, structure, examples, and analysis. As long as you have those traits, it's gonna be pretty easy for you to end up with a system that you really love and that you use.

[26:52] And for example, in my case, I have an editor for my LinkedIn content. I have an editor for my email, right? You can have an editor to create your own scripts for YouTube. Yeah, no, this is powerful because I think, you know the, I've said this before, but the ultimate competitive advantage in the age of AI is taste because, uh, there's so much AI slot there also, there's also human slot, so it's like both ways.

[27:18] But I think like if you have taste, you have to know what is good. I mean, in your case, CEL, let's say you have. Published a lot on LinkedIn. So you have training data, you can see what works, you can see what your audience they resonate with. So you can obviously take these posts and bring it into the training data.

[27:35] And when you feed it to the ai, in this case, ChatGPT and your projects and the GPTs. But if you don't have that, maybe you're starting from scratch and watching this, I think you can check some of your favorite Creators. Use that as training wheels. Not like copy them or something.

[27:49] But you can see, hey, what resonates with people in your niche? And then you can kind of take that in the beginning. Uh, some viral hooks or. Some content. And then when you have content that have resonated with your audience as you're growing, then you can obviously use your own content.

[28:04] I think that's a pretty decent way. I mean, people do that all the time on YouTube. I mean, they look at thumbnails for example. They copy thumbnails and test different things. They copy concepts, even titles on YouTube, you see many of the same ones blowing up all the time. And I think it's the same on LinkedIn and X and different platforms.

[28:22] Sometimes we just take a spin on it and then put your kind of story and ideas into it. Exactly. And like it's important also to different differentiate that we have, uh, templatized approach, which is, okay, so this is working, I can't repeat this as a template, but there's also the framework approach.

[28:41] So a framework, it's how you would do something, you know, step by step, but based on your idea. And you're not using any template, but you're using a system. Right. So for example, you know, the structure of a video on YouTube, it might be the beginning, like the hook. Um, then a couple of points, and let's say we have three points and each point should connect to the next one with more intriguing curiosity.

[29:12] And then the end might redirect people to another video, right? So we can call it, we can call that a framework, but you know, you're not going to use any template and you can use that framework with any idea you have. So those are two different, you know, scenarios. And I think it's important to differentiate because, uh, often I was getting the question on, okay, Sote, but we only have like five frameworks for email.

[29:39] It's not going to repeat the same structure over and over again. It's like that structure is the one it works. Like the idea is the only one that change changes, right? So. Yeah, it's templates and frameworks. Uh, you can use many of them too. Yeah. I mean, I think for, if you have an email newsletter, I mean, usually we'll probably have a similar, you know, uh, temp.

[30:03] I mean, basically like, it's like a template every week. You have similar ones, but yet if you, I mean, if you look at some popular ones like. Justin? Well, just a big one. I mean he has, I mean he has different topics every week, different ideas, but it follows a similar format basically in newsletter.

[30:20] Same Vincent and other big Creators, they have a similar format for the newsletters and if you, even if you look at LinkedIn posts and everything, I mean it's pretty similar. Look at Matt Gray. I mean he is pretty similar post all the time and he basically repurposes the content.

[30:34] I mean, I've followed him for quite a while and he has the same contents re recycling. I guess if you are like getting his notifications all the time, you will see the same posts, but he's attracting like a new audience from them too. So Yeah. Even if you've seen them, I mean, I mean, you're in his audience then, you know, so it's all good.

[30:51] Yeah, exactly. Yeah, exactly. And I was also a mentee. I studied with Matt Gray. Okay, I didn't know that. Okay, cool. So I know, I know his process and he also does the same thing. So if you wanna know Matt Gray level of insight, he does the same. Um, we have this call where he break down all his process.

[31:11] And for Matt Gray, he liked cloth more. He liked cloth because he has his like design team and they do the visuals. I like more touch GBT because of my GBTs for my clients and my visuals too. Uh, but I also like cloth too. And he again, used project and he had these files on his computer.

[31:31] Um, okay, here's my data of my business. You know, the important things like our values or offers, everything that you need to know, like the audience we wanna attract. And these are, this is information about YouTube, how we do our videos, you know, what we've seen it work best for us, uh, our information about Instagram.

[31:52] And then from there, you know, like kind of combining all those documents and then he was asking questions inside of the projects. And again, creating the same thing that I show you, um, his prompts and everything. And that's why I'm saying, you know, like as long as you use that structure for, you know, a project or a GBT, now you're gonna have a lot of flexibility on having something to help you edit.

[32:15] So yeah, I just consider that's super useful. And if you decide to, you know, I might keep that, I'm gonna say like in three months time you might come back. Realize, oh my God, she was right. Like it's, this is the way to create a system that works for me. Um, yeah. Yeah. That would be like a No, this is, this is great.

[32:36] So we, we covered the ideation and then we went into kind of the content and stuff like that, but I think there's different types of content, especially in your case for LinkedIn. I mean, you had the lead magnet post you mentioned a little bit. Mm-hmm. For you live leads, uh, you do the carousels, you have like kind of these cheat sheets, which you mentioned you use nano banana for and Chachi Bt, I don't know if you wanna show kind of your process for creating some of these assets for LinkedIn and social media course.

[33:05] Um, so let me see if I have here, because this is a specific prompt I used. I'm guessing you recycle a similar one that works to get it kind of style and then you change the content, right? Or do you use a reference even, do you need to use a reference image to get it to look like that?

[33:27] Uh, no. I mean it's just from scratch. Um, okay. But give me a second here. 'cause I have to search my prompt. Okay. No, it's good. Okay, so it's on the fly. I put you on the spot a little, but it's, uh, it's good. I think the audience will appreciate it. It's, it's something they am sure they're excited that they can create something like that.

[33:48] Yeah, definitely. Like Nana, Nana, it's like crazy good at doing these things. So I just found my prompt. Give a sec. Yes. Um, 'cause I had it in my community and I just published it there, so I'm copying it from there and I'll show you, uh, yeah. Exclusive yet for this workshop here.

[34:09] Yeah, exactly. But you know, I cannot take credit on this prompt because there is a guy on LinkedIn. If you are on LinkedIn, you might recognize him. His name is Charlie Hills and he created like a base. Oh, you know, he still, he's coming on for one of the sessions too. Let's see if I get him.

[34:25] But he's, uh, yeah. Really? Yeah, I know him. I, yeah, yeah. He might come, uh, he said yes, but, uh, let's see. There's always, there's gonna schedule to, but yeah, I have con, I have con connected to him and I've seen some of his stuff is really good. Yeah. So he might show you this prompt too, because he built the baseline of this, and this is just how I used it for myself because, you know, I always like to edit, um, edit things.

[34:49] So let see if we can find Charlie here. So you know what I'm talking about. Oh, no, I have it. I have a better idea. So this is the, the post that I saw from this guy. Uh. He's amazing. I mean, he's a beast when it comes to creating content. He creates lots of posts. I don't know how he has the bandwidth to do all of that.

[35:17] Yeah. Uh, but well he has a team and everything, but I think, I still think it's pretty cool. So this is a baseline, baseline of the problem that he used. Uh, but you see the results, right? That is cool. A hundred thousand, uh, impressions, a hundred k impressions on his posts. Right.

[35:37] And the idea that I saw him share is that post often, or like who Polished and Matt Gray's type type of content. He also creates lots of infographics that just look handwritten. Infographics, right? So. There's a way where you can do these waves. That's how he started to stand out here.

[35:56] But actually they were handwritten. I'm not sure if he's doing that too much anymore, but he's still, he still post, I think, the handwritten ones. Uh, and he was, I think he was one of the first to start posting these handwritten ones that are, sometimes it's, yeah, I mean, he did pretty well with them, but it was sometimes hard to read certain things, but they still did really well.

[36:14] So, yeah, it's, it's pretty amazing. And, uh, but, uh, yeah, then I see the Chris Donnelley's ones, which are, they, they're very designed, you know, you need like almost a designer to do some of the detailed ones, right? They, they are not really, I mean, you can take one of his two AI and say, redo this, but then if you're gonna tweak things, it's a little bit complicated because you're gonna get mistakes, you know?

[36:34] So. Yeah. Yeah, definitely. So for everyone who's not familiar with Mike Mardi Gray, he's one of, like the biggest ones in the industry, right? These are his handwritten info infographics. I can see these are handwritten because our, it's not perfect typography. Uh. He, he's, yeah, he has mentioned that he writes, uh, every morning or something and he, I think he writes down stuff like that.

[36:56] I do think it's actually, yeah, he's doing that. So yeah. It's part of his practice. It's pretty useful. Mm-hmm. He has some team members to help him, and you can see that because the typography is different in some of them. But, um, you know, like, I like AI because you can do it in a pretty similar way.

[37:14] So I'm just gonna share with you my process, right? And what things I tweak for my prompt and adapt it to one from Charlie. So usually see, like when I, once I analyze the post, he likes to do boards. Like you are on school and you're right on a board. I like to do more, uh, notebooks because I feel they just have more texture and I feel it, it aligns more with my brand.

[37:37] So that's the first thing I change. But you see here it says high grade image of a hundred and infographic, right? It needs to be, um, a notebook page. So this image, Hmm. Let's see what else? Okay, this is key. The texture, the key to make an image look realistic. It's asking the model to make texture right.

[38:02] Some elements must look created by hand with colored markers, right? The lines should be slightly imperfect and have a texture in the surface. You know, it's just describing that how a realistic texture would look like for you. So it can make things not look that perfect. Then, um, you can also decide what type of font you would like, and here I specify the colors of my brand.

[38:34] So I can say, Hey, you can use different colors, but the main one should be my min blue, and the min blue is the color of my brand. So I also specify that. Also something pretty important is to specify the layout, because if not, the image can be square, it can be horizontal, it can be vertical, but uh, not from the size of the platform that you're gonna choose.

[38:58] So we say, okay, this is the general layout. Your structure should be from these big cells, right? This is, again, pretty important. And then what else? I also specify the future of the image. So Charlie has something here at the end of his post and he says, Hey, if you find this useful, follow for more.

[39:29] But in my prompt, I know you can also modify the type of filter that you would like for your, um, for your infographic. Then what I do is, you know, after the established prompt that you have that we can paste in the notes if you would like, if someone likes to try it. I now start pacing, okay, so here's the title of my infographic and here's the information, right?

[39:55] This is a part of the specific information that would change just from each infographic and the rest. I always keep it the same for every infographic that I create. I just change the text that will go inside and probably is some, if I have some idea of the layout that I wanna use, I also specify it.

[40:14] So in this case, you know, Hey, I want this infographic that you divide it into five squares. I want three at the top, two at the bottom, and then using KU image that represents the concept. But overall, you know, that's it. Some information about the texture that you wanna use, the font, the colors, the layout of the size.

[40:38] Uh, your footer, and from there you just, you can use this template for every, you know, for, for LinkedIn. I've seen, like, now, like I said, I checked some because I wanted to, I, I created like some stuff around this for templates for us. We are gonna start doing more LinkedIn and different platforms, but I think 1200 times 1500 is the best on LinkedIn now.

[40:59] Right. Or that's what I saw, like Chris Donnelly and some people do. Mm-hmm. This is, this is the size for LinkedIn. If you wanna check it out. This is the size we use for LinkedIn. It's four by five. That's a perfect size because it uses more space on your screen. Yeah. Four by five.

[41:16] Yeah. But I think this is the Instagram, right? This is the Instagram format. I think like Insta, LinkedIn has also 12, 1200. They have different format, but I think they have increased it a little bit. So 1200 times 1500 is what I saw recently when I downloaded an image. And I don't know, it's four by five anyway, so it's uh, the same, exactly.

[41:33] It's four by five. Um, and for that prompt that you saw is this infographic that I made. So Awesome. You know, that's, so I told you like, you know, keep the layout three squares at the top, two at the bottom. This is the feature that I ask for, and this is a mint blue that I put in my coat.

[41:54] This is cool. So what do you use, like with Chachi Bt you said you had like the combination of nano banana probe Exactly. Uh, and the Chachi Bt yeah. So if you see, this is the image from nano banana, the this one, but I feel it doesn't have that realistic texture, uh, for this one too.

[42:15] This is, this is, these are the original images from Nano Banana. Right. And I start with Nano Banana first because it's the best writing and it has really small or almost like no mistakes when it's writing. So that's why I like to start with Nano Banana because tragedy, BT cannot write that good yet.

[42:36] Yeah, I noticed, I mean, it can write this, I mean, it can write better than other models, but for sure not on the, at the level of nano Banana Pro. So that's exactly, that's for sure. But then I noticed that these kind of texture, it's um, you know, different to what I would like, it's still looks really classified for me.

[42:55] So what I do later is just saying, Hey Chad, I have this infographic. Just help me to make it in more realistic texture. Okay. Yeah. So they can basically copy it. So yeah, I mean, when they have an exact thing that you want, then it can replicate it and it does a perfect job, basically.

[43:11] Yeah. Exactly. Yeah, it does that. So any edits, you know, I do that with ChatGPT PT and I just feel it looks better more for the style, cozy style of my brand. So, um, okay. You, yeah, I mean I think what is the best is to try both and now you have both top me. You can do it first in outta Banana because that's the how you get the infographic and then you can try, if you like it, I mean, then you can start there or you can try how it looks when you combine it with Cha GBT, so, yeah.

[43:39] Yeah, exactly. I mean, I think Charlie likes just to keep it in Ana. I'm just, that, just an extra step that I, that I do, you know, he comes to hear, you can ask him about it. Uh, but for this people like, like Nana Banana and like the capabilities, um, there's also these posts that I did about how what you can do with it.

[44:04] So for example, you know. There's three use cases that I really love. So one is a premium photo shoot. Again, you can give it, um, you know, like a random image of you where you, you know, show your face really well and then you say, you know, generate a hyper realistic editorial studio portrait and you know, just make this person wear a white suit.

[44:32] And I want this with a cream background, so just ask it, you know, make me wear this outfit. And now you can start changing your outfits with this one, which I think is pretty cool because now you have a professional photo shoot and all it needs to have is your image. And as you see, it's pretty good at keeping your face features in the same way, you know?

[44:55] Yeah, no, it's very good. I mean, it's, uh, pretty much identical. Yeah. This is one use case I like. I also like to create digital mockups, so. You see this is the original image. It has something different on, on the screen. But then I just created something in combat and then I say, oh, you know, I would like for it to show, you know, my product to show on this mockup and like how this person is presenting it.

[45:20] So again, I use the example, keep the pink image, what it says here. Reimagine the pink and purple digital product backup. Put the image of the authority positioning playbook instead. And you know, that's what it starts doing. Like the final use case again would be just recreating brand assets.

[45:44] Some image, image that you see on LinkedIn that you might wanna use for your website or you might wanna use for a thumbnail, but now you can recreate it and ask to change the colors and feed more of your, the vibe of your brand, whether you wanna use that for carousel. In my case, you also.

[46:00] Use carousels on Instagram, or if you use it for your thumbnails on YouTube. I think that's pretty cool to have some. Yeah. It, it looks, it looks like you have your templates kind of in, uh, Figma here. So you have basically everything prepared, but then you need to add on every slide.

[46:16] Do you have like an process with AI to do this faster or something like in terms of getting the content that you want on the carousels, things like that. I don't, like, the only thing I do is to have a custom project, uh, for my carousels and I say, Hey, I have this idea. Help me divide it into like the slides that I should use, because I realize that the best when it comes to carousels, carousel makers often only use text.

[46:48] And if they put an image, they would put a, like a pretty image, not a showcase image, which is different. So a showcase image would be, uh. For example, to share your screen and actually show how that looks. You see, like on this example that I'm giving to you, I'm not only writing the prompt, I'm actually putting the screenshot of how it looks like on real life, right?

[47:12] Or for example, when I'm breaking down this tool, I'm going and taking screenshots and how it actually looks like. So those are my posts that perform the best. And carousel makers can only put a pretty image. Yeah. Right? Yeah. They cannot do this. Right? The the best is to have a template with your style and then basically maybe use a project to get kind of the ideas for the text that goes on each slide.

[47:37] And then of course, you have to then take the screenshots and the personalized things if you have, uh, yeah, if you have the top AI tools or something, I mean, it would perform better probably if you have a screenshot and it looks like you actually put some effort into this rather than just like Exactly.

[47:53] You know, something automatic. Yeah. And you can, you know, math Gray uses the style of only text. For what I know, you know, he has more, you know, formats that can perform better or often he also explains visually how that concept looks like. So you can try text only of course, but at least from my perspective in analyzing my data, I've noticed that that format doesn't perform that well.

[48:17] So while a carousel like this, uh, can have easily like 10,000 views, you know, and that's standard, normal views, that's not even a top performer can have just like 10,000 views. Uh, text only sometimes have 2000. 500, five 5,000 max on terms of bees and not Yeah, I think it's good to, sometimes, yeah, we start line on like the big, super big Creators, but they can do this because they have a following, right?

[48:48] They probably still get rich, but when you're starting out, you need to kind of look at maybe people few steps ahead of you and see, okay, what's working for them right now to grow? And if they are not maybe using too much the text carousel, maybe you should, uh, consider using what they're doing with more imagery and stuff like that.

[49:05] So yeah, if that works better. Yeah, definitely. Definitely. And the final thing I do wanna say on that one, and it's actually like the last step of content, it's to analyze, you know, the content and you mentioned it 'cause it's super important. Yeah. Step three, right? You, I mean, you have basically ideation and we, we cover with the content and then analyze, that's the last one, right?

[49:27] Ideation, creating the content using custom GBTs or projects and, you know, having templates for your workflow. And then number two, it's actually, you know, analyzing. But that's gonna be different for everyone because if you're in YouTube, you have YouTube Studio, which offers you many, many analytics and are pretty good for LinkedIn.

[49:47] We don't have that many analytics, I would say, like we have to, you know, chase more of that. So what I, what we do there is to, uh, download or analytics from LinkedIn and then upload them into chat GPT, and then we can ask, Hey, what are my best, uh, formats that give me more engagement?

[50:08] Because I think LinkedIn only gives you the ones that give you more, uh, reach. But now you can ask what are the ones that people click more on the call to action. What are the ones that give me more, you know, leads, depending on how many people click that like that, uh, CTA. So that's something, but something more applicable, I think it can be for everybody.

[50:32] It's to not only analyze your data, but also how people in the industry feel. So what I mean by that is that often you feel, you feel, oh, you know, like no one is gonna notice, um, creating content with ai, right? But then there are patterns that more people are realizing that it's too ai and that you kind of copy pasted it from GBT.

[50:54] And once they notice that they stop following you, they stop liking you because they just feel that you're, you know, chasing ai. So there's also a balance and there are three things that if you're listening right now, you should, you know, pause and take notes. Because if you do these three things, people are gonna feel you're like, too robotic.

[51:13] So the first one would be using perfect parallel structures. What I mean by that is that if you say it's not about X, it's about Y. And you can go to LinkedIn or any other continent on, you know, Instagram X, you're not gonna go far without seeing one of these parallels. So it's not about being consistent, it's about being strategic, right?

[51:40] This is a perfect parallel, and one time it's okay, but when you use it a lot, AI likes to do it quite, quite often. So if you create a post with ai, you're gonna see, it's gonna bring to you a lot of parallels. So in my prompt, in the backend, I also like to say, Hey, do not do this or do not do that.

[51:57] And when he does that, I just delete it and say something else. So that's number one. Uh, then number two, it's to of course, generic statements with no examples. So for example, communication is key to success. Whatever. But if you can actually put a story there of why communication is key.

[52:17] Maybe you have a hard time at your last job and just because you forgot to say something, right? Or you have a story that's of course gonna hit harder and make it look more human. Um, and then the final one, it's using, I think people describe this as meta commentary, and it's when you say, let me explain, or here's the thing, right?

[52:45] Or here's the secret, here's the catch. I mean, you just have to say the thing, AI likes to do this a lot. Let me explain. Here's the thing. And then it, it starts, you know, putting some bullet points. Um, so of course when you overuse these three things. People are gonna feel like you're ai.

[53:04] And that's why it's so important to not only check your data, but also I think like analyzing the feelings of the industry because you can be, you know, burning yourself and your reputation and you don't even know if you don't, you know, see what other people perceive as to AI age or if you're crossing the limits of making it too robotic for your liking.

[53:24] Yeah, I can see that happening on LinkedIn for sure, because there's so many people, I mean, aware of, uh, the AI industry. I mean, there are a lot of people creating content about AI obviously, but like, if you overuse like m dashes and all this kind of stuff, I mean, then looks a little bit too much chat team and they like to do certain things.

[53:42] And you can also have some, if you create these projects and, uh, GPTs, you can have some band words. Mm-hmm. Um, so you, so it doesn't use it, it will still use it from time to time. Sometimes it go, it goes back to bad habits, but least it will avoid it most of the time. So definitely add some stuff like that.

[53:59] I have this also in my instructions and everywhere, you know, so I try to, yeah, I try to basically get it to not do it. I have it all say notion where I have like some agents and stuff like that, so I do that myself. So, yeah. Yeah. You, you can, you can put it into the memory and say, Hey Chad, remember the, if you're using ChatGPT, you say, remember this.

[54:19] After you say remember this, it's gonna, whatever you say, it's gonna put it into its memory. Just so you know, I think it has pretty limited, like memory kind of saves only one paragraph or one sentence. So I would say, remember these, it's gonna be rule number one. Don't use perfect parallel structures, like yada, yada, yada.

[54:39] And then you pause and then you say again, Hey, remember these. And you say the other rule that you want, don't want it to use. And then, you know, I like to reinforce this and put it into the memory and then also put it into my, into my prompts to reduce the chances of it saying that, because it's still gonna try to say that.

[54:56] And you know, if at the end it uses that, I don't think there's something to be math for at the end. They are just models and they work with probability. What has more chances to happen are those generic things. So it's not its fault to say you know something, but if you are noticing that, I mean it's much faster that just, you just go and instead of feeling frustrated, you just make those edits yourself.

[55:20] But now you know what you have to edit. Which I think it's, you know, pretty valuable to, yeah. I think one thing we can do before we kind of wrap this one up, if you wanna show people some of your favorite LinkedIn posts and why maybe they performed well or break it down a little bit, I think that could be also useful because we talked about the content part, but we can show a little bit more on the platform where you are the most active, which is LinkedIn obviously.

[55:43] So yeah, you can show whatever you want, like lead magnet, post, uh, carousel post, whatever. Why, why it worked. And uh, maybe that could be useful for everyone, everyone watching here. Of course. So, um, I'll say like, this is pretty, um. Abstract what you mean with it worked. Because you can have different metrics for success, right?

[56:09] You can have views as a metrics for success, or in my case, I use more leads as a metric for success because that's what I lead for, right? Like that's what I have. Like, yeah, I mean like, I mean in terms of like the breakdown of the post more, I mean you, it's, it's pretty obvi.

[56:23] I mean, if you are getting that to your websites or maybe you want clients or whatever it is, I mean you, you can maybe explain what was the purpose of the post that, that if you have usually a goal for each post and then that's kind of dictates what is a success when, when you post it.

[56:38] Right? So, but first, so I was saying that to start with, because of course you have to define what's going to be success for you, you know, having views, it's okay. Um, and I really like that. And then now you have, now that you know how to create views, you have to understand, okay.

[56:57] What is this format? Is this the same? Uh, the one that's gonna help me have more leads, so I have to show you on this one. Um, lemme share my screen here for you. So this is for, again, a workshop that I'm creating. So I have this screenshots to show you. Um, but if I show you this example, um, I don't know if it's gonna be feasible on because it's pretty small.

[57:29] Yeah, a little, but yeah, I see it. Yeah. This post actually has around 80,000 views. So 17 9,000 views, 17 9,000 impressions. But if you see here, and we check the analytics, it only has 12 links, 12 clicks to the engagement of the link. And these are analytics we can get on LinkedIn.

[57:50] So then if I analyze it to the other side, this one has only 9,000 views. But in the clicks it has 100 plus clicks to use. Wow. So when we, when when we create content for lead attraction, we think more of this metric more often rather than the views. Because then it's like, okay, what, which one captures more leads to the next process and our next process, you know, this link can take to a funnel that's gonna warm up people and then turn it into leads for you.

[58:25] Warm leads that now can book a call with you. So that's why we consider that different case or different scenario. So in this one, it was actually a post I think I can show you. It's a post that, it's funny, it gave me inbound, to be fair, it gave me like one call from at DM that I got, but it was more of a funny post where I put a meme about marketing.

[58:53] Right? And this is just like. Views that next week might not matter that much. Right? Because it was a me it was funny and it was more general versus this one was more, um, specific. It was more niche. So one of the examples of this post, it's something like this, no three LinkedIn features you're not using, but you should if you want clients.

[59:23] And then I break down the features. Okay. This is feature number one, feature number two, feature number three, call to action. Yeah. And that what was your call to action in this one? Okay, so, um, think you, well it's just a call to action of, let me see if I have it on my Figma here.

[59:43] 'cause I should, my call to action is. After the number three. After the tip number three is if you want the full LinkedIn client attraction system. I'm trying the full AI and content, uh, system live next week linking the Descript. And this is for an event and a workshop that I have.

[1:00:09] Okay. Yeah. So what's more specific? And people want that thing basically. So that's, that's the natural next step, basically from the piece of content you created. Exactly. And the same with the other one, like how to escape content creation networks with three AI assistance. So this is assistant number one, number two, number three, call to action.

[1:00:29] By the way, if you wanna learn how to create a assistance like this, join the workshop, or here's a guide that you can download. And then to download the guide, they need to put their email. And now we have four people in email, is that we can market to. What's your approach to the links on LinkedIn?

[1:00:48] Like, do you usually link it directly, like in the, at the end of the post, or do you put it in the comments or do you want people to leave a comment? What is the, what's working? I see some people like Matt Gray, for example, which has a lot of followers, he doesn't bother anymore, so he just usually puts the Yeah, usually puts the, puts the link, you know, but he is also has 700,000, 800,000 followers, you know, so he doesn't need to definitely to do that as much.

[1:01:15] But Chris, I've seen Chris do lead magnet post still, and he lets, he ha he got people to comment, but he gets so many comments, so I think he just needs to, he just dropped the link usually in the comments after a while. So yeah, it's just, uh, easier for him, I guess. Definitely.

[1:01:30] So that's a really good question, but it's important to consider the full context, right? So for example, Matt Gray just puts the link on his posts, but on LinkedIn. He's in every social media. So on Instagram, because Instagram has automations for that, LinkedIn doesn't allow you to use automations, but Instagram does.

[1:01:49] He actually asks people to comment Yes. For auto dms with managed ChatGPT or something like that. Right, exactly. So it's not like he doesn't care, it's just that LinkedIn doesn't help him to do automations. And for him, now that he has his volume and he also has a chance to do it on link, on on Instagram, it's more valuable her, for him to spend the time differently rather than having a person that's fully, you know, on every single post, you know, checking who's commenting and who's not.

[1:02:19] Right? Because they, we cannot use automations on LinkedIn. So that's something to consider there. But also to say that these are not the direct call to action like. Lead magnet posts for lead magnet posts. I actually do the same. I say, Hey, you know, I have these a hundred, you know, viral LinkedIn post templates that are free.

[1:02:42] Comment, execute. You wanna get it? And now I have 2000 people commenting. I want this post. This is great. I want it already. No, but this is good. This is, I can tell why this works so well. This is like super hot. You know, you have the, some of the top Creators and you took their, some of their content to create templates from, I mean, I think that's, uh, yeah, that's pretty awesome.

[1:03:02] Yeah. And then you see, like as I was saying, there are always formats that work or that you start understanding how they work. So for example, this one I know it worked because a hundred, it's like a big number. We can consider that a big number number. But I had around like 80 templates and then I said, you know, I have 80 templates, but 80 templates also sound good.

[1:03:23] So let me just do others to get to the a hundred. Then, you know, that's a number that catches attention. That's one of the most powerful things. A hundred. And then we also have the faces, because if I said, you know, I have my templates, people might not know who I am, but they know these people that are on the screen.

[1:03:41] Yeah. So that's a social proof we use. And when I, again, use the same framework with another client, he went from 99 comments to 4,000 comments. Yeah. Uh, perform better than mine. But, uh, yeah. Okay. So do you, do you have some example what the post look like to, like what, what, what is important to put in a post like that?

[1:04:02] I mean, we see the graphic now. I mean that's, uh, obviously very visual and, uh, you put the faces, I can definitely see why this works well and it's a great lead magnet basically. So, but what usually is that? A direct CTA. So the entire post is to lead people to that c to that it is like a lead magnet post directly, right?

[1:04:20] Yeah, exactly. That's a direct lead magnet post. And if you see other pattern that it uses it's numbers and the phases, so these phases, again, some people that are really big on LinkedIn too, uh, and instead of saying, you know, he's laying more down using numbers. So that's what I would say.

[1:04:39] In this one, he's saying after much effort, it's finally here. Right. Okay. But what does much effort means when he actually puts those numbers in a hook. Now it hits different, we started 9,000, you know, link Creators and 195 sponsor posts, and his graphic is not good. The, yeah, I can tell why, because there are other, the graphic, I mean, it, it is, I mean, I'm not gonna say it's so bad, but it's, uh, for sure the new one is a lot more visual.

[1:05:08] It's a lot more exciting to see these faces on the graphic rather than just like a, I don't know what this is. Almost the other one. Yeah. Like the number one is don't make it look so healthy. Like the first one. Yeah. That, that would be like, no one actually cares about your logo.

[1:05:23] They care about the value. So just make it smaller. Right. Or don't even put it there. Uh, then the numbers, if you put effort into it, what does that actually mean? Using numbers for social proof. Anything you can, if you can put numbers, that just makes it much more powerful. And then this, okay, so inside of this leaf magnet you will find A, B, and C things that are gonna help you.

[1:05:48] And it's perfect for you if you want to stop feeling A, B, and C pain points comment keyword if you would like it. And it's just as simple as that. Anxiety will find, it's perfect for you if you want to comment keyword if you want it, because in that way you just express the transformation they're gonna get from that one.

[1:06:10] And what they're going to stop feeling like what's the pain point that your lead magnet helps 'em achieve? So that's a pretty simple structure. Uh, of course it takes us more time to go through that and really, you know. Build the lead magnet, understand what it is about, to see what keywords we can use specifically.

[1:06:32] But overall, it's just that structure. Yeah. Just to, you know, this is good, but I, well, just one question on this. So, do you think like a new Creator on LinkedIn can, uh, go viral or semi semial with this, uh, format, even if they don't have too many followers yet? Is that kind of a proven structure or would you recommend first building up regular content before going with a direct lead magnet post?

[1:06:56] Yeah, so I always think that inconsistent helps a lot. Um, but I've also seen Creators that just have like 10 likes on each post before this one. And then they have one lead magnet that went to 1000 comments. If they just got like 10 likes on you, I should put my tools. I have a tools guide with like a few hundred tools.

[1:07:19] Maybe I should put it on LinkedIn. I didn't put it. I mean, but we had, we have a few thousand people download it, but uh, I didn't put it on any platform. It was just there via email. So, I mean, if a lot of people already downloaded, that's just proven that it's gonna work. Yeah.

[1:07:32] I mean it's in fully searchable and stuff. I mean, if, if you're here, you probably already got it, you know? So you've, you've seen it pretty often, you know, it's like, took me, took me hundreds of hours to put together. So it's pretty good. Yeah, definitely. It's, and it's valuable if you know how to express that value in the right way.

[1:07:48] People are just gonna like it so much. Right. And that's just the beginning of a funnel. That's how we create things and, you know. As I mentioned, that lead magnet has a structure. So once I know my structure works for me and it worked for a client too really well, that's what I would put into A GPT.

[1:08:05] So now I'm like all my, the rest of my clients can use a structure. And the same goes for you. Like you create something and you see it works and you put it into a GPT and now you have a repeatable system to win. And that helps you over think less. And the way that works for me, like that's a full lead magnet post, right?

[1:08:26] Like that's the main post for the lead magnet. But after that's done, we just save it into our database. Uh, my virtual assistant helps me to deliver and actually send it to those people that commented. Um, oh, so you use Notion too? Yeah, like I don't use automation, but I used her help.

[1:08:43] She's like massively useful on that one. But you know, I saved the link to the lead magnet and now. I have my database of lead magnets and when I post, let's say about, I post about content ation on Tuesdays and Thursdays. Um, I don't know. On Tuesdays and Fridays, I post about content ation.

[1:09:04] Now the same link that I use for that main post, I can use it again. Every time that I post about content creation, I can use it at the end as a call to action. Yeah, it's smart to have like very specific lead magnets and then building systems around it. So you can have, I mean, as you mentioned, when you have something that works, then you bring it into your DPP and stuff like that, or projects to train it, and then you can do it a lot faster.

[1:09:29] But then also, as you mentioned, keeping in mind, each platform is very specific. So for LinkedIn, you know, they're pretty wary of AI type content, so definitely don't use content. You get out of the box, definitely edit it and make sure it sounds like you, it's not mm-hmm. You know, AI slop or something like that in it with different sentence structures and patterns.

[1:09:49] Especially AI loves to do different patterns and it just, I mean, doesn't sound too good, so, yeah. Yeah. Awesome. I have really enjoyed this session. This was super actionable actually. This, I'm sure if people watching right now, they have gotten some great tips and they are hopefully implementing this.

[1:10:06] But as we wrap up, do you have any final words or anything you would like to share? Any final words of wisdom or tips? No, I mean that's, that's it. As long as you can, you know, stick to one thing. Like as I was saying at the beginning, a lot of people are like trying to keep with AI news and the new tools that come out and you just have to be clear on something that you like, what I'm gonna use clock charge GBT projects, custom GBTs, okay, am I, I'm gonna build my system.

[1:10:38] I think you just have to be clear on that. And once build your workflow. I mean, I've been with the same workflow like two years now, so even if new tools come out, you just don't have to worry about any of these updates. Just can play with something and if you like it, you can put into your workflow but never feeling overwhelmed about the things that are coming because yeah, they are a lot.

[1:11:01] Yeah, I like that your workflow is pretty simple, but it's like about staying consistent and you know, you know, doing this, what works and doubling down on that. So, and I was feeling like. The most important thing is not the tool. Like many people think it's the tool they choose, but it's actually what you do in the backend.

[1:11:21] So, you know, like my, now my GPT, yeah, it's pretty simple, but I have a template that I've tried and it works. Like the work that I did was not in the GPT, was not in the tool, it was on my system to know what works. So yeah, my emails now convert really well, but it was a work of analyzing the click through rate, like the open rate, what my best subject lines are, and then what we put those patterns into the GBT.

[1:11:48] No wonder why it works so well. It's simple. Yes. But the work that you do is in the backend on analyzing these examples and you know, that's, that's the main thing you should always remember. Yeah. That's great advice and what, what, what the best place to connect with you is on LinkedIn or any, any other place You have newsletter I think you have now and stuff like that.

[1:12:06] Right? Yeah, no, but I mean, I would say like the main place where you can contact me and say hi, it's always LinkedIn. So if you're hearing this and you know, you just like to say hi or ask any other questions that you got, uh, from these that we didn't solve, you can always go to LinkedIn and say hi.

[1:12:22] Yeah. Awesome. And I think you absolutely delivered from the promise from the earlier when I asked you what, uh, people can get out of this session. So I think just implement this. If you're watching like, uh, get out there and try some of the strategies we shared. Do leave a comment.

[1:12:37] If you're inside the community and AI Creator OS then let us know your biggest takeaways. Yeah, and I'll talk in the next one, Jeff, for now. Bye.